New Jazzy Joburg mar­ket lifts tourism

The Sunday Independent - - METRO -

AS PART of its ex­u­ber­ant Tourism Month cal­en­dar, Joburg Tourism has again col­lab­o­rated with the Stan­dard Bank Joy of Jazz Mu­sic Fes­ti­val, which ends to­day at the Sand­ton Con­ven­tion Cen­tre.

Joburg Tourism used the Stan­dard Bank Joy of Jazz to part­ner with SMMEs for the first time, launch­ing the Jazzy Joburg Mar­ket at Nel­son Man­dela Square.

This is where the mar­ket has been com­ing to­gether with jazz to give vis­i­tors a great wel­come to Joburg – re­in­forc­ing Joburg Tourism’s #Wel­come2Jozi cam­paign, which aims to em­pha­sise the city’s po­si­tion­ing: that it is more than a stopover des­ti­na­tion and that there’s more to Joburg than busi­ness.

The mar­ket has been open daily, and to­day will be open from 10am un­til 5pm at Nel­son Man­dela Square in Sand­ton.

The Jazzy Joburg Night Mar­ket has been the daily build-up to the main Joy of Jazz Fes­ti­val tak­ing place at the Sand­ton Con­ven­tion Cen­tre – with food stalls, arts and crafts ex­hibitors and all the trim­mings to be ex­pected from a night mar­ket in a cre­ative space.

It has been an out­stand­ing op­por­tu­nity for de­vel­op­ing artists to share their mu­sic and tal­ents at a fun-filled night mar­ket.

This has been a spe­cial ini­tia­tive, launched this week by Joburg Tourism as part of the City’s Depart­ment of Eco­nomic De­vel­op­ment plans.

“The SMME de­vel­op­men­tal and part­ner­ship as­pect of our work is very im­por­tant to our am­bi­tious eco­nomic growth tar­gets of 5% for Johannesburg,” said coun­cil­lor Leah Knott, who is MMC for eco­nomic de­vel­op­ment.

“The night mar­ket has been a strate­gic move to give SMME’s that spe­cialise in food ser­vices, arts, crafts and de­sign, ac­cess to a new mar­ket­place in order to grow their busi­nesses.”

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