Dummies make women feel fat
Models Svelte mannequins intimidate female shoppers
● Thin-waisted mannequins with long legs and enviable busts create self-esteem issues for women shoppers‚ a new international study has found.
The University of British Columbia study found that consumers with low self-esteem were more likely to have a negative reaction to clothing on a mannequin than those with higher self-esteem.
Darren Dahl said: “When that mannequin is an example of perfection‚ it reminds people who are vulnerable that they don’t measure up. The problem is the beauty ideal that mannequins represent. When people feel they don’t meet that ideal‚ their view of the product dims as well.”
Participants were first questioned about their self-esteem over their appearance. They then evaluated bikinis and dresses on the mannequins. When researchers knocked a mannequin’s beauty down by marking the face‚ removing the hair or the head entirely‚ participants warmed to the apparel.
Dahl said until now little was known about how mannequins influenced shoppers.
Local plus-size model Charnelle Paulse said she could not identify with super-slim mannequins.
“I don’t know when last I got inspired by a dress on a mannequin. There’s no sense of realness or ‘I can wear that too’‚’’ she said.
Singer Tia Black said she has always had an issue with mannequins.
“They perpetuate the idea that women are supposed to be a certain height and weight to be seen as attractive and these measurements are not attainable as I am short and not a size four and never will be‚” said Black.