Apple’s Face ID gets folks nervous
Our smartphones know more about us than you think
● Apple’s new Face ID feature, which will let people unlock the forthcoming iPhone X by simply looking at it, has left some feeling deeply unsettled.
The new technology uses sensors and cameras on the front of the phone to map and learn its owner’s face over time. Apple has lauded the new technology as the “future of how we unlock iPhones and protect sensitive information”.
During Apple’s keynote event in Cupertino, California, Phil Schiller, a marketing bigwig, tried to pre-empt fears about Face ID by saying it only works when a user’s eyes are open.
He said facial data iPhone X collects is only stored on the device, not a server.
Yet people were quick to express discomfort about the idea of giving Apple
“Facial data iPhone X collects is stored on device, not a server”
PHIL SCHILLER Apple marketing bigwig
the digital blueprint of their face.
Facial recognition is too much for some, yet they may not know what our phones already record about us.
❍ Everywhere you go: Location tracking on smartphones is not new. But iPhones automatically collect data on where its users go and how long they spend there.
Apple’s Frequent Locations function is an automatic feature the company says helps iPhones learn which places are significant to its users.
❍ Every photo you’ve ever taken — or deleted: Deleting a photo from your phone doesn’t mean it’s gone. This includes images sent to your phone, even if you haven’t opened them.
❍ Your voice: Voice assistants such as the iPhone’s Siri and Google Assistant are now ubiquitous on smartphones.
❍ Your fingerprint: Fingerprint reading is integral to smartphones. Consumers hand over this sensitive piece of biometric data as a trade-off for enhanced security on their devices.