New beats on the bloc
Weheartbeat put together a trailblazing musical line-up, writes Sandiso Ngubane
Fak’ugesi, Joburg’s annual digital innovation festival, is currently under way at the Tshimolong Precinct in Braamfontein, and on Saturday the fest’s Beats Bloc Party will turn things up with a music lineup curated by Weheartbeat, the multimedia beat platform led by the Sim Phakisi and Dominique Soma.
Since 2012 the duo have been leading a revolution that can no longer be called “quiet”. On stage will be trailblazers including Petite Noir, Nonku Phiri, Beat Sampras, DJ Doowop, Micr. Pluto and Zaki Ibrahim, among others.
International headliners include trap-jazz powerhouse Masego, Soulection founder Joe Kay and MNDSGN.
“As a brand we operate from a strong place of integrity and only work with artists that we believe in, and feel are pushing the boundaries in their own unique way,” says Soma.
“A lot of them may not seem mainstream in a South African context, but they are all making headway internationally. We are really about preserving good- quality music that represents a positive message, and we’re trying to merge what’s happening internationally with the local scene.”
Weheartbeat are well known to Johannesburg music lovers for their sonically eclectic
“The digital and technology space is the future of local music”
DOMINIQUE SOMA Weheartbeat partner event curation, and have worked with artists such as Mashayabhuqe, Hlasko, The Brother Moves On, and many others. They have hosted global acts like Eric Lau, Young Fathers, and others.
“As a collective, Weheartbeat translates our individual experiences and our culturally rich and adventurous endeavours into music to provide South Africa with a unique sonic experience,” says Soma.
‘‘We’ve become the No 1 ‘go to’ beats platform in the country attracting beat-heads, producers, trendsetters and experience-seekers.”
Besides the live events, Weheartbeat also curate workshops, arrange listening sessions, release monthly podcasts, create music compilations, design clothing and put on exhibitions. They also have a physical record store.
Soma adds that Weheartbeat’s collaboration with the Fak’ugesi Digital Innovation Festival is an opportunity for them to be associated with another progressive, forward-thinking brand.
“The digital and technology space is the future. Being a part of it allows us to stay ahead of the game, and to keep reinventing the local music context.
“It’s a very experimental creative space, and we’re very excited to see the amazing performers who’ll bring Bloc Party to life.”
● Tickets are available at R400 via Quicket, or R500 at the door.
HEAD-TURNING Zaki Ibrahim, among the hot acts at Beats Bloc Party on Saturday