CARS THAT RUN ON FAIRY DUST

The Witness - Wheels - - FRONT PAGE -

TOY­OTA made the dreams of 15 chil­dren come true at the Dream Car Art Con­test award cer­e­mony held in the Toy­ota Mu­seum in Jo­han­nes­burg.

Full of smiles and tal­ent, the chil­dren were treated like roy­alty at the Toy­ota head of­fice.

The Toy­ota Dream Car Art Con­test is a plat­form for Toy­ota to en­gage with chil­dren in South Africa and around the world through a na­tional and an in­ter­na­tional con­test.

“This year we cel­e­brate the ninth year of the com­pe­ti­tion. For the past three years, the com­pe­ti­tion has truly be­come a favourite among chil­dren in South Africa and around the world. We are proud of the reach of this com­pe­ti­tion and the tal­ent that we have dis­cov­ered in the process.

“South African chil­dren are so tal­ented and this com­pe­ti­tion al­lows them to not only show­case their tal­ents but chal­lenge their imag­i­na­tions,” said Glenn Cromp­ton, vice pres­i­dent of mar­ket­ing at Toy­ota South Africa Mo­tors.

The con­test is held once a year, with Toy­ota af­fil­i­ates around the world con­duct­ing a na­tional com­pe­ti­tion in three age cat­e­gories namely: un­der eight years old, eight to 11 years old and 12 to 15 years old. The top five contestants win prizes on a na­tional level and the top three are sub­se­quently en­tered into the in­ter­na­tional com­pe­ti­tion which is judged in Ja­pan with Akio Toy­oda, pres­i­dent and CEO of Toy­ota Mo­tor Cor­po­ra­tion, as the head of the judg­ing jury.

Over the past three years, three South African chil­dren have been fi­nal­ists in the in­ter­na­tional com­pe­ti­tion held in Ja­pan.

This year, en­try forms were sent to over 200 schools around South Africa as well as all Toy­ota deal­er­ships with the man­date to mo­bilise their com­mu­ni­ties to en­ter the com­pe­ti­tion.

Over 9 000 en­tries were re­ceived, all well de­signed, in­tri­cate and imag­i­na­tive. Sim­i­lar to pre­vi­ous years, the 10to 12-year-old cat­e­gory il­lus­trated that their imag­i­na­tions are very ac­tive and there are no lim­its.

The 13- to 15-year-old cat­e­gory shows ma­tu­rity not only in their de­signs but also in the ad­vanced tech­nol­ogy used for ef­fi­ciency and over­all for a bet­ter South Africa.

The team of judges for the na­tional com­pe­ti­tion in­cluded Toy­ota South Africa’s cre­ative desk­top pub­lish­ing team and the fi­nal de­ci­sion was made by Ti­aan van den Heever, from the ad­ver­tis­ing agency Draft FCB.

The three win­ners are equally tal­ented but all have very dif­fer­ent cars. Elan­dri du Toit won the un­der eight cat­e­gory with her Fairy­ota, a car that runs on fairy dust and does not disturb na­ture. Her Fairy­ota also turns hate into love.

Priyanka Goven­der won the eight- to 11-year-old cat­e­gory with a saviour car which pro­vides wa­ter and elec­tric­ity to those who need it ev­ery day.

The win­ner for the 12- to 15-year-old cat­e­gory is St­ef­fan Brundyn.

He de­signed an In­tel­li­gent City Com­muter Pod (ICCP). The ICCP is a com­pact, runs on an elec­tric en­gine and has two driv­ing modes namely City and Trav­el­ling modes.

“I would like to congratulate all the win­ners of the com­pe­ti­tion and wish them good luck for the in­ter­na­tional com­pe­ti­tion. We hope that the com­pe­ti­tion will reach more chil­dren in the fu­ture and con­tinue to grow ev­ery year,” said Cromp­ton.

For a full list of win­ners and to view their art­work, visit www.toy­ota.co.za.

— Sup­plied.

PHOTO: QUICK­PIC

Priyanka Goven­der, win­ner of the eight to 11-years-old cat­e­gory with her drawing of a “saviour car” that will pro­vide wa­ter and elec­tric­ity to those who need it ev­ery­day. With her are Calvyn Ham­man, se­nior vice pres­i­dent of sales and mar­ket­ing at Toy­ota South Africa Mo­tors and Glenn Cromp­ton, vice pres­i­dent of mar­ket­ing.

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