Toy­ota on top de­spite Hilux drop

The Witness - Wheels - - FRONT PAGE - — WR.

TOY­OTA dur­ing May re­tained its mar­ket lead­er­ship po­si­tion dur­ing May, with 8 043 units sold which trans­lates to 16,8% mar­ket share, closely fol­lowed by Ford in sec­ond spot with 15,5%.

While thou­sands of Hilux buy­ers await the ar­rival of the new bakkie next year, the Ranger dom­i­nated in the Light Com­mer­cial Ve­hi­cle (LCV) seg­ment, for the sec­ond month run­ning, with 3 039 Rangers sold in May, com­pared to 2 608 Hilux mod­els.

Toy­ota SA’s se­nior vice pres­i­dent for sales and mar­ket­ing Calvyn Ham­man said Toy­ota was sat­is­fied with its per­for­mance dur­ing May, as it achieved a fifth con­sec­u­tive month of mar­ket lead­er­ship with­out cap­i­tal­is­ing on gov­ern­ment and large fleet spe­cial deals, as com­peti­tors did.

Rob Crouse, gen­eral manager of sale and mar­ket­ing at Ford said the lo­cal boom in sales has been driven by a range of new mod­els, adding that buy­ers can look for­ward to a new Fo­cus ST, all new Ever­est and a facelifted Ranger.


The all-new Ford Ever­est — an un­sung hero of an SUV if there ever was — is head­ing to SA along with the new Ranger and Fo­cus ST, which mod­els may move Ford closer to Toy­ota’s No. 1 spot in SA’s mar­ket.

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