Toyota on top despite Hilux drop
TOYOTA during May retained its market leadership position during May, with 8 043 units sold which translates to 16,8% market share, closely followed by Ford in second spot with 15,5%.
While thousands of Hilux buyers await the arrival of the new bakkie next year, the Ranger dominated in the Light Commercial Vehicle (LCV) segment, for the second month running, with 3 039 Rangers sold in May, compared to 2 608 Hilux models.
Toyota SA’s senior vice president for sales and marketing Calvyn Hamman said Toyota was satisfied with its performance during May, as it achieved a fifth consecutive month of market leadership without capitalising on government and large fleet special deals, as competitors did.
Rob Crouse, general manager of sale and marketing at Ford said the local boom in sales has been driven by a range of new models, adding that buyers can look forward to a new Focus ST, all new Everest and a facelifted Ranger.
The all-new Ford Everest — an unsung hero of an SUV if there ever was — is heading to SA along with the new Ranger and Focus ST, which models may move Ford closer to Toyota’s No. 1 spot in SA’s market.