‘Baby-Merc’ proves most popular
MERCEDES-BENZ announced this week the C-Class has sold over eight million units since its launch in 1982.
The brand has sold more than 250 000 Sedans and Estates of the current, fifth model series alone since it was introduced in 2014. Thus, the C-Class remains the top-selling model in the Mercedes-Benz product portfolio.
“With the all-new C-Class, launched last year, we continue a success story that spans more than 30 years, with no end in sight,” said Ola Källenius, member of the board of management of Daimler AG, responsible for Mercedes-Benz Cars marketing and sales. The record performance of the C-Class Sedan and Estate continues unabated. As already over the whole year 2014, the two model series also registered excellent sales figures in the first quarter of 2015. In the first three months of 2015, 109 050 units of these model series were sold – 57,8% more than in the same period of the previous year. .
In April 2015, four out of five customers worldwide opted for the C-Class Sedan. The sedan is especially popular in the U.S. and in China. In the first quarter of 2015 nearly every second sedan sold went to customers from one of these two key markets. The estate sells particularly well in Europe. The C-Class Estate, of which already over a million units have been sold, is one of the most important models for business customers.