Nissan helps drive ran­dom acts of kind­ness with the ‘Good News Guy’

The Witness - Wheels - - MOTORING - • Fol­low the #Nis­sanMagic cam­paign on Twit­ter, Face­book, Youtube and www.nissan.co.za.

ROSS­LYN — Known as the “Good News Guy” on Clif­fCen­tral, Brent Lin­d­eque has an eye for in­spir­ing his fel­low South Africans to make a dif­fer­ence in the lives of the needy and down­trod­den.

Brent’s story be­gan in 2014 when he was nom­i­nated to down a drink in the pop­u­lar so­cial media game #Ne­knom­i­na­tions. He de­cided to turn the idea on its head and help a home­less beg­gar, turn­ing the #Ne­knom­i­na­tion into a ran­dom act of kind­ness nom­i­na­tion #RAKnom­i­na­tion.

The idea spread like wild­fire and soon Brent’s video of do­ing a kind act was past 780 000 views on YouTube and he found him­self in front of cam­eras of a dif­fer­ent kind as TV sta­tions from across the world broad­cast his good­will chal­lenge.

In much the same way as he turned the #Ne­knom­i­na­tion on its head, Brent has turned the un­ex­pected media at­ten­tion into an on-go­ing so­cial drive to help his fel­low South Africans and peo­ple across the world. #Ra­knom­i­na­tions has mor­phed into #ChangeOneThing and now Ran­dom Acts of Kind­ness 2015 (#RAK15).

“For this year’s cam­paign I stepped up the chal­lenge and will ran­domly help some­one or a char­i­ta­ble or­gan­i­sa­tion ev­ery sin­gle day for the month of July. In do­ing so I took up Nissan’s chal­lenge to make my ac­tions last well be­yond #Nis­sanMagic,” says Brent. The #RAK15 cam­paign has made waves across the globe, and par­tic­i­pants in­clude Gareth Cliff, the Su­per Bowl win­ning New Eng­land Pa­tri­ots, Ryan Seacrest and even The To­day Show.

“I am very ex­cited to be part of the #Nis­sanMagic cam­paign as part of #RAK15. Nissan’s kind of­fer to use its na­tional net­work and fleet of ve­hi­cles is a per­fect ex­am­ple of the spirit be­hind #RAK15 — us­ing what you have to ran­domly help some­one else. As with #RA­Knom­i­na­tions, I am sure we will be sur­prised by the power of do­ing good,” says Brent.

“To join the #RAK15 cam­paign is easy,” reck­ons Brent.

“Don’t wait to be nom­i­nated, just do a ran­dom act of kind­ness. Cre­ate a video of your act and nom­i­nate three peo­ple to do the same. Share the video us­ing #RAK15 and re­peat!”

Be­sides in­spir­ing his fol­low­ers on Twit­ter, Face­book, In­sta­gram and his Word­press blog, Brent is also the founder and CEO of Chaos The­ory, a brand ac­ti­va­tion and events agency that works with many of South Africa’s most loved brands.

In ad­di­tion to #Nis­sanMagic, Nissan em­barked on another ran­dom act of kind­ness on Fri­day, 17 July to com­mem­o­rate Man­dela Day. In a blan­ket drive that has be­come a tra­di­tion for Nissan, tak­ing place for the past nine years, the com­pany matched the staff’s do­na­tions to gather 330 blan­kets, which it dis­trib­uted to three char­i­ties on Fri­day. As a fol­low up to the 702 Sun In­ter­na­tional CEO Sleep­out, for which Nissan raised R250 000 in sup­port of The Girls and Boys Town Foun­da­tion, it do­nated 60 blan­kets to the foun­da­tion in Ma­galies­berg. The other or­gan­i­sa­tions that re­ceived blan­kets were the Dire­lang Sech­aba Com­mu­nity Or­gan­i­sa­tion in Ga-Rankuwa and House of Moi­letswane in Win­ter­veldt. — Supplied.

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