Ford looks at flexible car ownership
FLEXIBLE USE AND OWNERSHIP
SAN FRANCISCO — Ford Motor Company recently announced the next phase of its Ford Smart Mobility plan, including new strategic areas of focus, new pilot programmes and new mobility product experiments. Ford Motor Credit Company launched Peer-2-Peer Car Sharing — a pilot programme for select customers in six U.S. cities and in London.
Ford Credit is inviting 14 000 and 12 000 customers in six U.S. cities and London, respectively, to sign up to rent their Ford credit-financed vehicles to prescreened drivers for short-term use, offsetting monthly vehicle ownership costs.
U.S. customers participate through the Web-based, mobile-friendly software of ride-share company Getaround, while London drivers connect through a similar rental system of easyCar Club.
“Consumers tell us they are interested in sharing the costs of vehicle ownership, and this programme will help us understand how much that extends to customers who are financing a Ford vehicle,” said David McClelland, Ford Credit vice president of marketing.
“As most vehicles are parked and out of use much of the time, this can help us gauge our customers’ desires to pick up extra cash and keep their vehicles in use.”
New findings from Penn Schoen Berland, an independent research company, show: • one third of Millennials in the United States are interested in renting out their belongings to supplement their income; • young Americans rank car rides second only to book lending as things they are most open to sharing; • more than half of Millennials report being open to sharing rides with others; • half of Millennial and Generation Z consumers see money saving as the top advantage to sharing goods and services; and • for 40%, it’s the opportunity to try new products, while for 33%, it’s having access to more options.
The pilot runs until November.
EASY PARKING IN LONDON
Ford also recently announced GoDrive, an on-demand, public car-sharing pilot. The service offers flexible, practical and affordable access to a fleet of cars for one-way journeys with easy parking throughout London.
The pilot offers Londoners an easy way to access transportation through: • 50 cars positioned in 20 locations; • one-way trips with parking; and • pay-as-you-go, per-minute pricing covers all fees. — WR.