How a bike appy became the MD
HIS is the inspiring story of how a young school-leaver, with no academic qualifications and low expectations, built a successful career based on an apprenticeship with Associated Motor Cycles Ltd, and eventually became managing director of his company.
Born in London in 1941, Bill Cakebread’s sole ambition was to work with motorcycles.
This enthusiasm secured him an apprenticeship with Associated Motor Cycles Ltd.
The excellence of the training that was provided by the company enabled Cakebread to achieve far more than he anticipated.
The journey through the factory, starting with the lowliest of duties in the machine shops and ending as personal assistant to the top motorcycle designers of their time, is described in detail. It gives a rare insight into working practices within the different departments and the characters who were employed.
Supported by a host of period photographs and rare documents, the book provides a unique record of work within the British motorcycle industry in the final years of its decline into oblivion.
When the British motorcycle industry collapsed, he joined Peter Berthon, famous for his association with ERA and BRM racing cars. Adapting his vehicle engineering knowledge to mobile cranes, Cakebread then became one of the country’s leading experts in crane safety, and, as MD of his company, was a regular contributor of articles on the subject. He also represented the UK at international standards meetings.
The e-book is currently on sale at £14,99 (R296). Prices may vary between vendors.
The inspiring story of Bill Cakebread is on sale as an e-book.