Ford’s plan to hold 15% market share in South Africa bears fruit
ERICA KLAMPFL future mobility manager at Ford Motor Company Ford’s eBike is aimed at reducing congestion by allowing small businesses and courier companies to deliver goods without negatively impacting on traffic.”
“OUR plan is working,” said Rob Crouse, Ford South Africa’s sales and marketing director.
Speaking at Ford’s second annual Go Further Africa event, held in Johannesburg on August 11, Crouse was referring to the 15% market share Ford now enjoys in South Africa.
Jeff Nemith, president and CEO Ford Motor Company of Sub-Saharan Africa region, predicts this share will grow on the back of eight new Fords coming to Africa, a new assembly plant in Nigeria, and even two Ford electric bicycles.
These eight models are the all-wheel drive Focus RS hatchback; the more fuel-efficient Ranger bakkie range; the Everest SUV, which arrives at dealerships across Africa in the fourth quarter; the Mustang; the affordable Figo sedan; the B-MAX with its sliding doors; the Edge sedan and, finally, the 3,7-litre, V6 Explorer Police Interceptor, the topselling law-enforcement vehicle in the United States and brought to southern Africa on the advice of the Ford Police Advisory Board in the U.S.
Erica Klampfl, future mobility manager at Ford Motor Company, said the e-bikes form part of Ford’s plan to create “the next level in connectivity, mobility, autonomous vehicles, big data and an overall emphasis on improving the customer experience”.
“The eBike is designed for all types of commercial uses and is aimed at reducing congestion by allowing small businesses and courier companies to deliver goods without negatively impacting on traffic,” said Klampfl.
She said to help change the way the world moves, Ford is also gathering and mining big data through an open source project called Ford X-Car Social Innovation Action Partnership (SIAP).
Nemeth said Ford is partnering with Coscharis Motors group in Nigeria to assemble Ranger bakkies in Ikeja, in the Lagos State. The bodies will be sourced from the Silverton plant in Pretoria and engines from Struandale plant in Port Elizabeth. “This means more work for the plants and their suppliers,” said Nemeth, adding Nigeria will be the second African country to build Ford vehicles, To service its models across Africa, Ford also plans to have 22 Quick Lane Tyre and Auto Centre across Sub-Saharan Africa by 2018.
The all-wheel drive Focus RS hatchback.