Just slide into the smallest parking
SEEMS I’ve been doing it wrongly for years.
Recently, in a shuttle bus between “here” and “there”, I overheard a pair of youthful bloggers discussing how to write up car launches. It was enlightening. “First,” declared 19-year-old Mistress-of-craft to 20-year-old Student, “you deal with really important stuff; like the cool colours.
Then you go on to the neat things — what it does — and some technical details — just two or three — then you describe how it looks and feels.”
Editor Alwyn Viljoen challenged me to try likewise, so here goes.
Ford’s new B-Max comes in 11 stunning colours — three solid and eight metallic — of which five are available in even the basic Ambiente version.
My favourite, Deep Impact Blue, is rich, sexy and looks amazing on the car. They’re all brilliant, but that’s my best.
Because Ford understands that we don’t all slave away in offices but work at the times and on the days we choose and have lives too, we need to stay connected 24-7. That’s why it’s fitted with Sync, the company’s patented in-touchware.
It enables the connection of cellphones and music players by Bluetooth or USB, allows hands-free telephone calls and controls music and other functions with voice commands, while keeping your eyes on the road and hands on the wheel.
You can transfer contact information from a compatible Bluetooth-connected phone to the vehicle, make calls or find contacts using straight-forward voice commands, or have it read text messages aloud.
Ford describes B-max as a multi-activity vehicle (Mav) that’s “compact, stylish, desirable, spacious, practical, safe, sleek and dynamic”, but its neat tricks are the doors and its almost infinitely variable seats.
The front doors hinge normally, but the back ones slide open and shut. That’s useful in narrow spaces. But there’s more. Ford took away the intervening pillar so it’s easier to load and unload bulky parcels, for parents to muscle baby chairs, and for older folk to climb in and out without bruising shoulders or hips.
Three models with different spec levels — Ambiente, Trend and Titanium — use the same engine, just in two states of tune.
It’s a 1 000 cc, three-cylinder motor with both lazy pulling power and the verve to excite. That’s thanks to turbo-charging that plucks potent power from diminutive size yet remains economical — as little as 4,9 /100 km overall or 6,0 in the city.
Most important, it’s reassuringly safe, with seven air bags and all the electronic aids needed to survive the modern jungle — urban or freeway.
Why B-Max? B-segment placement and Maximum versatility. Get it?
Prices range from R221 900 to R271 900. It will be in showrooms from mid-September.
Available in 11 stunning colours, the B-Max just sips from Ford’s world-best one-litre engine.