Amarok social drives
Members of the public get to suggest places where VW bakkie can render help
VOLKSWAGEN has taken a novel approach to get people to experience the Amarok bakkie, using what it calls a Social Test Drive.
This test drives gives anyone the opportunity to drive the Amarok while also doing social good work. The first such Social Test Drive started at Midbay Motors Volkswagen in Richards Bay.
The journey to reach Zwanani Combined Primary School in rural KwaZulu-Natal and back took roughly four hours.
The Amarok delivered 6 000 Pearson education books to Zwanani Combined Primary, a school with few-to-no books or resources for its 168 registered pupils, four teachers and one principal.
“As the leading education company in South Africa, Pearson is delighted to partner with Volkswagen Commercial Vehicles for the first Amarok Social Test Drive. What a pleasure to watch our textbooks flying through the rugged KZN terrain in the back of the Amarok to a school in need where they will make a difference in the lives of many young learners,” said Gary Broom, marketing director: schools, Pearson South Africa.
The second #AmarokTestDrive delivery will take place next month and will go to the rural community of Maqashu, roughly an hour outside of East London.
The delivery will comprise of sewing machines and material that will help the residents make clothes to sell and raise funds for their community.
Amarok Social Test Drives will take place over the coming months until December 2015.
Volkswagen is giving all drivers the opportunity to make one of the next four deliveries to communities in need.
But be sure to test rural areas, as VW wants to show how easily the Amarok copes anywhere in South Africa’s truly rugged terrain. If you cannot make any of the four predetermined Social Test Drives, you can still make a difference by hosting your own Social Test Drive.
Apply online at www.socialtestdrive.co.za and register your delivery idea on the microsite and help a community near you.
Stay up-to-date with all of the Social Test Drives by visiting the microsite where you will find out about each route, the terrain and the materials to be donated.
— Supplied. • Watch the delivery on goo.gl/ KZIiDz
The VW Amarok delivering 6 000 books to the Zwanani Combined Primary School in rural KwaZulu-Natal.