Amarok so­cial drives

Mem­bers of the public get to sug­gest places where VW bakkie can ren­der help

The Witness - Wheels - - MOTORING -

VOLK­SWA­GEN has taken a novel ap­proach to get peo­ple to ex­pe­ri­ence the Amarok bakkie, us­ing what it calls a So­cial Test Drive.

This test drives gives any­one the op­por­tu­nity to drive the Amarok while also do­ing so­cial good work. The first such So­cial Test Drive started at Mid­bay Mo­tors Volk­swa­gen in Richards Bay.

The jour­ney to reach Zwanani Com­bined Pri­mary School in ru­ral KwaZulu-Natal and back took roughly four hours.

The Amarok de­liv­ered 6 000 Pear­son ed­u­ca­tion books to Zwanani Com­bined Pri­mary, a school with few-to-no books or re­sources for its 168 reg­is­tered pupils, four teach­ers and one prin­ci­pal.

“As the lead­ing ed­u­ca­tion com­pany in South Africa, Pear­son is de­lighted to part­ner with Volk­swa­gen Com­mer­cial Ve­hi­cles for the first Amarok So­cial Test Drive. What a plea­sure to watch our text­books fly­ing through the rugged KZN ter­rain in the back of the Amarok to a school in need where they will make a dif­fer­ence in the lives of many young learn­ers,” said Gary Broom, mar­ket­ing di­rec­tor: schools, Pear­son South Africa.

The sec­ond #AmarokTestDrive de­liv­ery will take place next month and will go to the ru­ral com­mu­nity of Maqashu, roughly an hour out­side of East Lon­don.

The de­liv­ery will com­prise of sewing ma­chines and ma­te­rial that will help the res­i­dents make clothes to sell and raise funds for their com­mu­nity.

Amarok So­cial Test Drives will take place over the com­ing months un­til De­cem­ber 2015.

Volk­swa­gen is giv­ing all driv­ers the op­por­tu­nity to make one of the next four de­liv­er­ies to com­mu­ni­ties in need.

But be sure to test ru­ral ar­eas, as VW wants to show how easily the Amarok copes any­where in South Africa’s truly rugged ter­rain. If you can­not make any of the four pre­de­ter­mined So­cial Test Drives, you can still make a dif­fer­ence by host­ing your own So­cial Test Drive.

Ap­ply online at www.so­cial­test­drive.co.za and register your de­liv­ery idea on the microsite and help a com­mu­nity near you.

Stay up-to-date with all of the So­cial Test Drives by vis­it­ing the microsite where you will find out about each route, the ter­rain and the ma­te­ri­als to be do­nated.

— Supplied. • Watch the de­liv­ery on goo.gl/ KZIiDz

PHOTO: SCREEN GRAB YOUTUBE

The VW Amarok de­liv­er­ing 6 000 books to the Zwanani Com­bined Pri­mary School in ru­ral KwaZulu-Natal.

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