Kodo design named best of the best
MAZDA Motor Corporation has announced that the company won three awards in the Automotive Brand Contest recently.
The company’s global design team, Mazda CX-3 and Bike by Kodo concept, were honoured at an award ceremony at the Städel Museum in Frankfurt on September 15. The prestigious Automotive Brand Contest honours outstanding product and communication design.
Sponsored by the German Design Council, the annual contest has 15 regular and four special award categories. Winners in each category are selected by a jury of journalists and experts in design and communications.
Mazda’s global design team received the Team of the Year award, which is presented for “innovative and consistent brand design”. A member of the German Design Council said the Kodo design differs and that it does not define a form language, which gives Mazda designers freedom to exceed expectations.
“That is why each of the current-generation Mazda cars can have its own character while consistently expressing lively motion.”
The compact crossover SUV Mazda CX-3, which is soon to be launched in South Africa, was named Best of the Best in the Exterior Volume Brand category, while the Bike by Kodo Concept track racer displayed during Milan Design Week in April, was recognised in the Parts and Accessories category.
MD of Mazda Southern Africa We are very excited about the awards presented for the CX-3, the Bike by Kodo Concept and the Mazda Global Design Team who continue to create dynamic and energetic designs that excite our customers.