Kodo de­sign named best of the best

The Witness - Wheels - - ADVERTORIAL -

MAZDA Mo­tor Cor­po­ra­tion has an­nounced that the com­pany won three awards in the Automotive Brand Con­test re­cently.

The com­pany’s global de­sign team, Mazda CX-3 and Bike by Kodo con­cept, were hon­oured at an award cer­e­mony at the Städel Mu­seum in Frank­furt on Septem­ber 15. The pres­ti­gious Automotive Brand Con­test hon­ours out­stand­ing prod­uct and com­mu­ni­ca­tion de­sign.

Spon­sored by the Ger­man De­sign Coun­cil, the an­nual con­test has 15 reg­u­lar and four spe­cial award cat­e­gories. Win­ners in each cat­e­gory are se­lected by a jury of jour­nal­ists and ex­perts in de­sign and com­mu­ni­ca­tions.

Mazda’s global de­sign team re­ceived the Team of the Year award, which is pre­sented for “in­no­va­tive and con­sis­tent brand de­sign”. A mem­ber of the Ger­man De­sign Coun­cil said the Kodo de­sign dif­fers and that it does not de­fine a form lan­guage, which gives Mazda de­sign­ers free­dom to ex­ceed ex­pec­ta­tions.

“That is why each of the cur­rent-gen­er­a­tion Mazda cars can have its own char­ac­ter while con­sis­tently ex­press­ing lively mo­tion.”

The com­pact cross­over SUV Mazda CX-3, which is soon to be launched in South Africa, was named Best of the Best in the Ex­te­rior Vol­ume Brand cat­e­gory, while the Bike by Kodo Con­cept track racer dis­played dur­ing Mi­lan De­sign Week in April, was recog­nised in the Parts and Ac­ces­sories cat­e­gory.

DAVID HUGHES

MD of Mazda South­ern Africa We are very ex­cited about the awards pre­sented for the CX-3, the Bike by Kodo Con­cept and the Mazda Global De­sign Team who con­tinue to cre­ate dy­namic and en­er­getic de­signs that ex­cite our cus­tomers.

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