Ensuring the meat cold chain is intact
GEORGIE’S Pork is one of only five transporters who can certify the health of the pork they transport in South Africa.
The KZN family business has been putting Sala (South African Livestock Auctioneers) pork on KZN tables since 1989, but only launched the brand in 2015, with the promise of “Real Pork. Real Flavour”.
This distinctive new branding is also very prominent on the sides of a new fleet of Isuzu trucks supplied by Key Pietermaritzburg — a moving, eyecatching bill board on our freeways and at KZN chain stores.
Georgie’s is also a clever strategic marketing exercise by Sala business partners Sean Scott and Ryan Bruwer.
They explain: “Modern consumers require brand recognition which Sala pork did not have.”
And with this comes brand confidence, where Sala is one of very few South African companies that have FSSC qualifications — Food Safety System Certification. FSSC 22000 is fully recognised by the Global Food Safety Initiative (GFSI) and is based on existing ISO Standards.
“It demonstrates that Sala has a robust food safety management system in place that meets the requirements of customers and consumers.”
Matching ISO standards is a massive achievement in terms of diverse integrated operations at Sala. It means full traceability of Georgie’s product lineup where Sala farms and transports pigs, operates an abattoir, processes pork products and finally ensures integrity of the cold chain into KZN chain stores and further afield.
With 230 employees, Sala processes 2 000 pigs every week into 600 tons of pork per month, with delivery through its refrigerated truck fleet.
It’s a heavy business. Each Isuzu truck has a driver plus two assistants who must rapidly move pork, from 75 kg whole carcasses to shrinkwrapped individual items, from a truck into cold storage.
There can be no health or quality compromise throughout the entire logistical chain from transporting farm livestock to getting the end product onto the end of the consumer’s meal-time fork. This covers 12 trucks each doing up to 10 stop-and-drop situations in a single day. The trucks have automatic transmissions, which prevent wear and tear and increase productivity.
Partners Ryan Bouwer and Sean Scott.