Yanks em­brace French ride shar­ing scheme

The Witness - Wheels - - INDUSTRY -

WHILE car makers are still test­ing the wa­ters on how to cater for the selfie gen­er­a­tion of non-car buy­ers, young and old res­i­dents in In­di­anapo­lis have no qualms about us­ing a month-old elec­tric car shar­ing ser­vice called BlueIndy.

Elec­tric Car News re­ports the cost-ef­fec­tive new ser­vice has al­ready reg­is­tered over 500 daily, weekly, monthly, and yearly mem­ber­ships, who drove more than 1 500 trips since launch on Septem­ber 2.

Most of the sub­scribers opted for an­nual mem­ber­ship, which charges them $4 (R58) for a 20-minute ride.

In­di­anapo­lis is the first Amer­i­can city to use the Blue­car and was se­lected to show­case the Blue­car, an elec­tric ve­hi­cle de­vel­oped as part of a pub­lic ser­vice con­tract by the Bol­loré Group in France, where it has been run­ning in 47 mu­nic­i­pal­i­ties since launch in De­cem­ber 5, 2011.

The Bol­loré Group pro­duces and sells mo­bile and sta­tion­ary elec­tric stor­age so­lu­tions, from the pro­duc­tion of elec­tric ve­hi­cle car-shar­ing sys­tems to clean and free elec­tric­ity, via Blue Zone so­lar en­ergy in Africa.

While called the BlueIndy in In­di­anapo­lis, the Blue­car ride shar­ing ser­vice is mar­keted as Au­tolib’ in Paris, Bluely in Lyon, and Blue­cub in Bordeaux for this unique ser­vice, with plans to ex­pand to other lead­ing cities around the globe.

BlueIndy gen­eral man­ager Scott Prince said reach­ing the 500-mem­ber mark so quickly had spe­cial sig­nif­i­cance in the land of the In­di­anapo­lis 500.

“Our goal is to de­liver a con­ve­nient, af­ford­able and re­li­able tran­sit op­tion.

“The en­thu­si­asm for our new ser­vice has been fan­tas­tic and many peo­ple have al­ready com­mented on how BlueIndy helps them save money and time and en­hances their mo­bil­ity in the city”.

BlueIndy has sta­tions through­out the city where users can pick up and re­turn ve­hi­cles.

A num­ber of ad­di­tional sta­tions and cars will be put in ser­vice in the com­ing months be­fore the scheme rolls out to other cities in the U.S.

PHOTO: SUP­PLIED

French com­pany Bol­loré’s all-elec­tric ride shar­ing scheme has been en­thu­si­as­ti­cally re­ceived in In­di­anapo­lis.

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