When Pin­in­fa­rina styles a trac­tor

The Witness - Wheels - - TRANSPORT - LOZ BLAIN

CON­CEPT cars and mo­tor­cy­cles are a dime a dozen. Con­cept trac­tors?

They’re about as rare as hen’s teeth.

That hasn’t stopped Czech trac­tor com­pany Ze­tor hit­ting the Agritech­nica fair in Han­nover with a pimpin’ con­cept that looks more Con­corso D’Ele­ganza than field d’as­paraguza, thanks to the help of sto­ried Ital­ian de­sign house Pin­in­fa­rina.

Bust out your Tif­fany pitch­fork, your Gucci over­alls and your best Jimmy Choo gum­boots, Con­cept Ze­tor by Pin­in­fa­rina is the only choice for fash­ion­for­ward farming folk.

The Ital­ian styling house, best known for its fa­mous Fer­rari de­signs, has pro­duced a con­cept trac­tor to in­form Ze­tor’s fu­ture de­sign di­rec­tion. Ac­cord­ing to Ze­tor, the new de­sign “shifts Ze­tor to a more in­tense, emo­tional ex­pe­ri­ence that is highly sen­sual, dy­namic and mod­ern”.

It looks pretty sweet in deep, rich red, al­though there’s no pho­tos to show how it’ll look ac­ces­sorised with mud and cow­dung.

It’s worth re­mem­ber­ing that Fer­rari’s fa­mous com­peti­tor Lam­borgh­ini started out as a trac­tor maker it­self and, in fact, still makes some pretty sweet look­ing farm ma­chin­ery in its own right. So per­haps it’s not com­pletely out­ra­geous to ap­ply high-end Euro­pean styling to farm ma­chin­ery. The changes aren’t earth-shat­ter­ingly huge, and I’m not con­vinced they’re as likely to sway the av­er­age farmer nearly as much as horse­power, re­li­a­bil­ity or prac­ti­cal touches.

But still, now we’ve seen a con­cept trac­tor de­signed by supercar spe­cial­ists, and that’s not some­thing you can say ev­ery day.

— Giz­mag.


The Con­cept Ze­tor by Pin­in­fa­rina, based on a Ze­tor Crys­tal 160 stock trac­tor, which ac­tu­ally looks pretty good too.

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