When Pininfarina styles a tractor
CONCEPT cars and motorcycles are a dime a dozen. Concept tractors?
They’re about as rare as hen’s teeth.
That hasn’t stopped Czech tractor company Zetor hitting the Agritechnica fair in Hannover with a pimpin’ concept that looks more Concorso D’Eleganza than field d’asparaguza, thanks to the help of storied Italian design house Pininfarina.
Bust out your Tiffany pitchfork, your Gucci overalls and your best Jimmy Choo gumboots, Concept Zetor by Pininfarina is the only choice for fashionforward farming folk.
The Italian styling house, best known for its famous Ferrari designs, has produced a concept tractor to inform Zetor’s future design direction. According to Zetor, the new design “shifts Zetor to a more intense, emotional experience that is highly sensual, dynamic and modern”.
It looks pretty sweet in deep, rich red, although there’s no photos to show how it’ll look accessorised with mud and cowdung.
It’s worth remembering that Ferrari’s famous competitor Lamborghini started out as a tractor maker itself and, in fact, still makes some pretty sweet looking farm machinery in its own right. So perhaps it’s not completely outrageous to apply high-end European styling to farm machinery. The changes aren’t earth-shatteringly huge, and I’m not convinced they’re as likely to sway the average farmer nearly as much as horsepower, reliability or practical touches.
But still, now we’ve seen a concept tractor designed by supercar specialists, and that’s not something you can say every day.
The Concept Zetor by Pininfarina, based on a Zetor Crystal 160 stock tractor, which actually looks pretty good too.