FAW inks deal to ex­port PE trucks to Malawi and Zam­bia

The Witness - Wheels - - INDUSTRY - — Wheels Reporter.

JO­HAN­NES­BURG — A sig­nif­i­cant agree­ment has been reached be­tween FAW and As­so­ci­ated Mo­tor Hold­ings ( AMH), part of the Im­pe­rial Group, to of­fer the best sales ex­pe­ri­ence, top- notch qual­ity ser­vice, parts and main­te­nance pro­vi­sion to all FAW truck cus­tomers in Malawi and Zam­bia.

At the le­gal con­fir­ma­tion cer­e­mony this week, Manuel Pereira de Canha, CEO of AMH af­firmed AMH’s be­lief in the pos­i­tive at­tributes of the FAW brand of trucks.

“This Chi­nese brand has re­mark­ably changed old mis­con­cep­tions. With its lead­ing global man­u­fac­tur­ing plant, FAW Ve­hi­cle Man­u­fac­tur­ers SA ( Pty) Ltd, like its par­ent com­pany, can equal the same build and qual­ity stan­dards of just about any other brand.

“The dis­tinc­tion be­tween dif­fer­ent truck cat­e­gories and the pur­chase de­ci­sion lies with the cus­tomers and their spe­cific op­er­a­tions, con­tracts, busi­ness mod­els and com­pany pro­jec­tions. Some cus­tomers and fleet oper­a­tors will choose more af­ford­able, but sim­pler ve­hi­cles while oth­ers pre­fer high- end pre­mium tech­nol­ogy and so­phis­ti­ca­tion.

“It’s a con­scious choice for a spe­cific busi­ness so­lu­tion. It is no longer a ques­tion of the level of man­u­fac­tur­ing in­fra­struc­ture or labour, it is a ques­tion of what suits the cus­tomer best,” said Manuel Pereira de Canha.

“FAW trucks have proven in a few short years their dura­bil­ity, strength and rugged ca­pac­ity to deal with some of the most rig­or­ous op­er­at­ing con­di­tions preva­lent, es­pe­cially in de­vel­op­ing global re­gions, such as Africa. AMH recog­nises this as an op­por­tu­nity to grow its African foot­print and we look for­ward to the pos­i­tive growth op­por­tu­nity.”

In re­sponse to Manuel Pereira de Canha’s com­mit­ment from AMH, Zhi­jian Wang, man­ag­ing di­rec­tor of FAW Im­port & Ex- port Co. Ltd paid re­spect to the trust and re­spect demon­strated by AMH in the FAW brand.

AMH will be the ex­clu­sive sales, parts, ser­vice and main­te­nance truck part­ner of FAW in Zam­bia and in Malawi.

“In 2015 FAW Ve­hi­cle Man­u­fac­tur­ers built and sold over 1 000 trucks into the south­ern African re­gion. With the for­mi­da­ble ex­pe­ri­ence of a part­ner such as AMH in Malawi and Zam­bia, plus our own ex­pan­sion fur­ther into Africa, we have set our sights on 5 000 trucks per an­num to be sold in the near fu­ture,” said Zhi­jian Wang con­fi­dently.

The great­est ad­van­tage for South Africa un­der­pin­ning this agree­ment is that all the FAW trucks sold into sub- Sa­ha­ran Africa are be­ing man­u­fac­tured lo­cally at the Coega plant based near Port El­iz­a­beth.

Opened in 2014, the FAW Coega plant has ex­ten­sive ca­pac­ity to ex­pand pro­duc­tion to up to 5 000 ve­hi­cles per an­num. This presents a re­mark­able op­por­tu­nity for fur­ther cap­i­tal in­vest­ment, job cre­ation, greater lo­cal­i­sa­tion of se­cond and thirdtier sup­ply lev­els, and an ex­pand­ing ve­hi­cle man­u­fac­tur­ing sec­tor.


MD of FAW Im­port and Ex­port Com­pany Zhi­jian Wang and AMH CEO Manuel de Canha at the cer­e­mony to ex­port FAW trucks from Port El­iz­a­beth into Africa.

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