Last Landy Defender built…
… but the legend lives on as Land Rover invites memories of the best trips ever
LAND Rover has produced the last of the current Defender models at the famous Solihull factory in England, but it is not the end of the legend.
During the ceremony that saw the last model roll off the assembly line with more than 700 current and former Solihull employees on hand, Land Rover also announced a new Heritage Restoration Programme, which will be based on the site of the existing Solihull production line.
A team of experts, including some long- serving Defender employees, will oversee the restoration of a number of Series Land Rovers sourced from across the globe.
The first restored vehicles will go on sale in July 2016.
“Today we celebrate what generations of men and women have done since the outline for the Land Rover was originally drawn in the sand,” said Dr Ralf Speth, CEO of Jaguar Land Rover.
“The Series Land Rover, now Defender, is the origin of our legendary capability, a vehicle that makes the world a better place, often in some of the most extreme circumstances. There will always be a special place in our hearts for Defender, among all our employees, but this is not the end. We have a glorious past to champion, and a wonderful future to look forward to.”
“This is a special day of fond celebration for Jaguar Land Rover. We all have personal memories of Defender. It’s a true motoring icon and is much loved around the world,” said Nick Rogers, group engineering di- rector at Jaguar Land Rover. “The world has changed dramatically in the last 68 years, but this vehicle has remained a constant – something no other vehicle can claim.
Upload your best trips
Land Rover fans are invited to upload their most memorable journeys ever undertaken in Series Land Rover or Defender vehicles via the online “Defender Journeys” platform. Effectively a digital scrapbook, Land Rover aims to collate as many exciting adventures as possible into this online map, which users can view and share.
Land Rover has also announced the upcoming launch of its online Defender Journeys’ platform, which will allow the legendary model to live on in a digital environment.
The innovative online hub will allow owners to upload details of their most memorable journeys in a Series Land Rover or Defender from today.
The aim is to crowd source journeys from Land Rover drivers and plot them on a single online map, preserving the memories of amazing adventures that have taken place in the iconic 4x4 for future generations.
The closure of the Solihull production line will also bring an end to Land Rover’s Celebration Line exhibit, although this too will live on.
Enthusiasts will now be able to undertake the full Defender production line tour via a new online 360 degree virtual tool on the defendertour. landrover. com
Ronnie Drew’s much pop- riveted Defender shows not the past, but the future of many of these easy- to- work on models.