Re­gional cen­tre for Daim­ler

Zwartkops race track hosts world’s third com­mer­cial ve­hi­cle node, serv­ing south­ern Africa

The Witness - Wheels - - MOTORING - Long- term po­ten­tial Other cen­tres

PRE­TO­RIA — Mercedes- Benz South Africa ( MBSA), along with its brand divi­sions Daim­ler Trucks & Buses and Mercedes- Benz Vans, strength­ened its drive for ex­cel­lence and cus­tomer ded­i­ca­tion with the open­ing of a Re­gional Cen­tre South­ern Africa ( RCSA) based at the Zwartkops race track to­day.

Dr Wolf­gang Bern­hard, mem­ber of the Board of Man­age­ment of Daim­ler AG re­spon­si­ble for Daim­ler Trucks & Buses, said the cen­tre will be re­spon­si­ble for Daim­ler’s full com­mer­cial ve­hi­cles port­fo­lio in the re­gion, from the full of­fer­ing of Mercedes- Benz Vans, heavy- duty Mercedes- Benz trucks and buses as well as the uniquely suited prod­ucts ( trucks and buses) from Fuso.

The cen­tre will be in charge of South Africa, Namibia, Botswana, Zim­babwe, Mozam­bique, Malawi, Zam­bia, Le­sotho and Swazi­land.

“Open­ing our new Re­gional Cen­tre South­ern Africa, we are able to re­spond even faster to our com­mer­cial ve­hi­cle cus­tomers and their re­quire­ments.

“This will help us to fur­ther tap the growth po­ten­tial of this emerg­ing re­gion,” said Bern­hard. Based in Pre­to­ria, South Africa, the Re­gional Cen­tre South­ern Africa will en­sure highly ef­fi­cient busi­ness pro­cesses and an even higher level of cus­tomer sat­is­fac­tion through­out the re­gion.

MBSA and its par­ent com­pany Daim­ler AG said it is con­fi­dent the cen­tre will pro­vide ex­cel­lence and ul­ti­mately a com­pet­i­tive ad­van­tage to its grow­ing num­ber of south­ern African- based cus­tomers through su­pe­rior prod­ucts and cus­tom value chain of­fer­ings.

Kobus van Zyl, Ex­ec­u­tive Di- rec­tor: Daim­ler Trucks and Buses South­ern Africa said a stronger pres­ence in the south­ern African mar­kets will en­able the group to re­act even faster and be in touch more fre­quently with its clients as well as the dis­trib­u­tors in the re­spec­tive coun­tries.

“The Re­gional Cen­tre South­ern Africa pro­vides fur­ther op­por­tu­ni­ties for all our com­mer­cial ve­hi­cle en­deav­ours, in­clud­ing sales, af­ter- sales, mar­ket­ing, client ser­vices and parts,” Van Zyl said.

He said south­ern Africa is a promis­ing growth re­gion for all of Daim­ler’s com­mer­cial ve­hi­cles.

In line with the global out­look, the re­gion is fac­ing a tough eco­nomic cy­cle but is still ex­pected to grow at a rate of 3.75% in 2016.

Im­proved ex­ter­nal prospects and do­mes­tic pol­icy im­prove­ments will sup­port grad­u­ally stronger growth rates from 2017, with the re­gional av­er­age back up to more than 4,5% an­nu­ally dur­ing 2018- 2020.

More­over, south­ern Africa pos­sesses large re­serves of un­tapped nat­u­ral com­modi­ties such as cop­per, oil and gas.

In 2015, the Daim­ler com­mer­cial ve­hi­cle divi­sion sold 5,477 trucks and buses in the re­gion. The Re­gional Cen­tre South­ern Africa is the third of six Re­gional Cen­tres be­ing opened for Daim­ler’s com­mer­cial ve­hi­cles busi­ness around the world.

Two days ago, the Re­gional Cen­tre for East, Cen­tral, and West Africa started its op­er­a­tions based in Nairobi, Kenya.

The first Re­gional Cen­tre was opened in Oc­to­ber 2015 in Dubai as Daim­ler Com­mer­cial Ve­hi­cles Middle East North Africa ( DCV MENA). Sim­i­lar bases will fol­low for South Asia, South­east Asia and Latin Amer­ica within the next few months. In the past, Daim­ler had man­aged th­ese re­gions pri­mar­ily from its group head­quar­ters in Stuttgart.

Fur­ther de­cen­tral­i­sa­tion will keep the busi­ness even more in tune with the mar­ket.

The many years of prod­uct and ser­vice- re­lated ex­per­tise pay off in this re­spect just as much as the broad port­fo­lio of prod­ucts of­fered by the group’s var­i­ous com­mer­cial ve­hi­cles brands.

— Wheels Reporter.


The var­i­ous brands of trucks and buses sold by Daim­ler range from medium trucks build at the Fuso plant in In­dia ( top left) to the long­est road trains in South Africa, pulled by Western Star truck trac­tors at Richard’s Bay Min­er­als, to the easy- ac­cess buses that form part of the Gau­train trans­port sys­tem.

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