Regional centre for Daimler
Zwartkops race track hosts world’s third commercial vehicle node, serving southern Africa
PRETORIA — Mercedes- Benz South Africa ( MBSA), along with its brand divisions Daimler Trucks & Buses and Mercedes- Benz Vans, strengthened its drive for excellence and customer dedication with the opening of a Regional Centre Southern Africa ( RCSA) based at the Zwartkops race track today.
Dr Wolfgang Bernhard, member of the Board of Management of Daimler AG responsible for Daimler Trucks & Buses, said the centre will be responsible for Daimler’s full commercial vehicles portfolio in the region, from the full offering of Mercedes- Benz Vans, heavy- duty Mercedes- Benz trucks and buses as well as the uniquely suited products ( trucks and buses) from Fuso.
The centre will be in charge of South Africa, Namibia, Botswana, Zimbabwe, Mozambique, Malawi, Zambia, Lesotho and Swaziland.
“Opening our new Regional Centre Southern Africa, we are able to respond even faster to our commercial vehicle customers and their requirements.
“This will help us to further tap the growth potential of this emerging region,” said Bernhard. Based in Pretoria, South Africa, the Regional Centre Southern Africa will ensure highly efficient business processes and an even higher level of customer satisfaction throughout the region.
MBSA and its parent company Daimler AG said it is confident the centre will provide excellence and ultimately a competitive advantage to its growing number of southern African- based customers through superior products and custom value chain offerings.
Kobus van Zyl, Executive Di- rector: Daimler Trucks and Buses Southern Africa said a stronger presence in the southern African markets will enable the group to react even faster and be in touch more frequently with its clients as well as the distributors in the respective countries.
“The Regional Centre Southern Africa provides further opportunities for all our commercial vehicle endeavours, including sales, after- sales, marketing, client services and parts,” Van Zyl said.
He said southern Africa is a promising growth region for all of Daimler’s commercial vehicles.
In line with the global outlook, the region is facing a tough economic cycle but is still expected to grow at a rate of 3.75% in 2016.
Improved external prospects and domestic policy improvements will support gradually stronger growth rates from 2017, with the regional average back up to more than 4,5% annually during 2018- 2020.
Moreover, southern Africa possesses large reserves of untapped natural commodities such as copper, oil and gas.
In 2015, the Daimler commercial vehicle division sold 5,477 trucks and buses in the region. The Regional Centre Southern Africa is the third of six Regional Centres being opened for Daimler’s commercial vehicles business around the world.
Two days ago, the Regional Centre for East, Central, and West Africa started its operations based in Nairobi, Kenya.
The first Regional Centre was opened in October 2015 in Dubai as Daimler Commercial Vehicles Middle East North Africa ( DCV MENA). Similar bases will follow for South Asia, Southeast Asia and Latin America within the next few months. In the past, Daimler had managed these regions primarily from its group headquarters in Stuttgart.
Further decentralisation will keep the business even more in tune with the market.
The many years of product and service- related expertise pay off in this respect just as much as the broad portfolio of products offered by the group’s various commercial vehicles brands.
— Wheels Reporter.
The various brands of trucks and buses sold by Daimler range from medium trucks build at the Fuso plant in India ( top left) to the longest road trains in South Africa, pulled by Western Star truck tractors at Richard’s Bay Minerals, to the easy- access buses that form part of the Gautrain transport system.