Porsche pre­dicts the car’s fu­ture

‘ Think elec­tri­fi­ca­tion, digi­ti­sa­tion and con­nec­tiv­ity’

The Witness - Wheels - - ELECTRIC - — WR.

DR Oliver Blume, chair of the Porsche ex­ec­u­tive board was in­ter­viewed re­cently about the fu­ture of Porsche and driv­ing in gen­eral. He first ac­knowl­edged that the world of au­to­mo­biles is chang­ing faster than at any other time in the com­pany’s his­tory, but em­pha­sised that Porsche cars will al­ways be emo­tion­ally ex­cit­ing ve­hi­cles.

“There is no avoid­ing the fact that cus­tomer ex­pec­ta­tions of our ve­hi­cles are chang­ing. Elec­tri­fi­ca­tion, digi­ti­sa­tion, con­nec­tiv­ity — th­ese are the big three in car build­ing in the new cen­tury.

“In the fu­ture, it will de­pend mas­sively on how we trans­fer the buy­ing and us­age be­hav­iour of our cus­tomers to new ve­hi­cle gen­er­a­tions and none­the­less re­main faith­ful to our prin­ci­ples.

“What we of­fer will in part be dif­fer­ent. But what­ever is la­belled Porsche must al­ways be Porsche in­side. I call it emo­tional sporti­ness.”

Speak­ing about the new four­door elec­tric car, the Mis­sion E, which is un­der de­vel­op­ment, Blume said, “The tech­nol­ogy of the car is rad­i­cally new. Yet the phi­los­o­phy be­hind it is pure Porsche.”

He ex­pects the Mis­sion- E will be on the mar­ket by 2020.

Speak­ing about Tesla Mo­tors, Blume ac­knowl­edged that the Cal­i­for­nia com­pany “has in­tro­duced many new facets. It has pro­vided the in­dus­try with gen­uine stim­uli. And that de­serves re­spect.”

He noted that Tesla is not yet prof­itable and that Porsche is first and fore­most a busi­ness, not a hobby. “In­vest­ment in a new model se­ries at Porsche al­ways has to be a prom­ise of re­turns as well. Oth­er­wise we pre­fer to let it be.” Then he was asked about fall­ing oil prices and govern­ment in­cen­tives for elec­tric cars. Blume said: “You don’t have to be a clair­voy­ant to pre­dict that the oil price will go up again.

“The cur­rent trend is de­cep­tive. How­ever, the fact is that, with­out a help­ing hand, we will not achieve the ideal vi­sion we have in mind: the leap into a new era.”

That help­ing hand does not equate to tax in­cen­tives. Rather, as­sis­tance with cre­at­ing a ro­bust elec­tric charg­ing in­fra­struc­ture would be more valu­able, Blume be­lieves. “A sound charg­ing in­fra­struc­ture is much more im­por­tant. If we want to achieve the break­through for elec­tric cars, it will not be pos­si­ble with­out it.

“It would be nice if in­dus­try and politi­cians worked to­wards a com­mon aim in or­der to tackle the chal­lenges.

“How­ever, that does not mean that we can take it easy. Our in­no­va­tions are the cru­cial fac­tor. They are what it all de­pends on.

“Mar­ket lead­er­ship does not come from sub­si­dies but from su­pe­rior tech­nol­ogy. Once we have it, ev­ery­thing comes au­to­mat­i­cally.”

PHOTO: SUP­PLIED

Dr Oliver Blume, chair of the Porsche ex­ec­u­tive board.

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