Suzuki takes top honours
SUZUKI Auto South Africa this month took home the top honours in the regional Suzuki Auto Sales Awards, winning the silverware for its market expansion and dealer growth.
The Sales Awards were held for all Suzuki distributors in the Africa, Middle East and Indian sub- continent region and recognised exceptional performance by distributors and their dealers.
Suzuki Auto South Africa’s award follows its aggressive expansion programme in South Africa, which saw its dealer network grow from 23 dealers in 2013 to 43 in 2015. A further four new dealers are planned in the area for this year, which includes Swaziland and Botswana.
“The award recognises the significant investment in capital and personnel from both Suzuki Auto and its dealers.
“We look forward to another year of growth in 2016,” said André Venter, divisional manager for sales and marketing at Suzuki Auto South Africa.
Apart from winning top honours for its network expansion, Suzuki Auto SA also received the runner- up prize for the sales growth award.
In being considered for this award, Suzuki Auto SA was pitted against strong competition in all regions, especially the Indian sub- continent, where Suzuki holds a massive 45% market share.
“Last year, we mounted a strong sales drive, which coincided with our dealer network growth and the introduction of exciting new products such as the Celerio, Ciaz and the new Vitara.
This sales drive has helped Suzuki to outperform the declining market,” said Venter.