Suzuki takes top hon­ours

The Witness - Wheels - - MOTORING -

SUZUKI Auto South Africa this month took home the top hon­ours in the re­gional Suzuki Auto Sales Awards, win­ning the sil­ver­ware for its mar­ket ex­pan­sion and dealer growth.

The Sales Awards were held for all Suzuki dis­trib­u­tors in the Africa, Middle East and In­dian sub- con­ti­nent re­gion and recog­nised ex­cep­tional per­for­mance by dis­trib­u­tors and their deal­ers.

Suzuki Auto South Africa’s award fol­lows its ag­gres­sive ex­pan­sion pro­gramme in South Africa, which saw its dealer net­work grow from 23 deal­ers in 2013 to 43 in 2015. A fur­ther four new deal­ers are planned in the area for this year, which in­cludes Swazi­land and Botswana.

“The award recog­nises the sig­nif­i­cant in­vest­ment in cap­i­tal and per­son­nel from both Suzuki Auto and its deal­ers.

“We look for­ward to an­other year of growth in 2016,” said An­dré Ven­ter, divi­sional man­ager for sales and mar­ket­ing at Suzuki Auto South Africa.

Apart from win­ning top hon­ours for its net­work ex­pan­sion, Suzuki Auto SA also re­ceived the run­ner- up prize for the sales growth award.

In be­ing con­sid­ered for this award, Suzuki Auto SA was pit­ted against strong com­pe­ti­tion in all re­gions, es­pe­cially the In­dian sub- con­ti­nent, where Suzuki holds a mas­sive 45% mar­ket share.

“Last year, we mounted a strong sales drive, which co­in­cided with our dealer net­work growth and the in­tro­duc­tion of ex­cit­ing new prod­ucts such as the Cele­rio, Ciaz and the new Vitara.

This sales drive has helped Suzuki to out­per­form the de­clin­ing mar­ket,” said Ven­ter.

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