Tata re­de­fines pas­sen­ger cars for mod­ern cus­tomers

The Witness - Wheels - - MOTORING -

TATA Mo­tors, In­dia’s largest ve­hi­cle man­u­fac­turer, is dis­play­ing a host of new mod­els at the 2016 Auto Expo in In­dia.

All or some of th­ese new mod­els could be im­ported to South Africa af­ter the var­i­ous de­riv­a­tives have un­der­gone lo­cal static prod­uct clin­ics and dy­namic eval­u­a­tion on test tracks and pub­lic roads.

“Tata Mo­tors is fo­cused on bring­ing to mar­ket the most ex­cit­ing and dy­namic, youth­ful, high per­for­mance ve­hi­cles that should be seg­ment- defin­ing in terms of style and fea­tures,” said the pres­i­dent of the Tata Pas­sen­ger Ve­hi­cle Busi­ness Unit, Mayank Pa­reek.

“The new range of Tata Mo­tors ve­hi­cles show­cased at Auto Expo will pro­vide the mar­ket with a wider prod­uct choice while at the same time re­defin­ing our pas­sen­ger cars for mod­ern cus­tomers in terms of both styling and tech­nol­ogy.”

The most im­por­tant car on show was the small Zica hatch­back, which is the first Tata model us­ing the IM­PACT global de­sign cues from Tata’s fa­cil­i­ties in Pune ( In­dia), the United King­dom and Italy. The car was re- named due to the sim­i­lar­ity be­tween Zica the car and Zika the mos­quito- borne virus. The new name for the Zica is Ti­ago, which name was short­listed with Civet and Adore from over 37 000 sug­ges­tions sub­mit­ted through so­cial and mo­bile chan­nels. The pub­lic voted that Ti­ago best fit the at­trac­tively styled new hatch from Tata.

Kyri Michael, the CEO of Ac­cor­dian In­vest­ments which dis­trib­utes Tata pas­sen­ger cars and light com­mer­cials in South Africa, says that he is de­lighted the prom­ise of sig­nif­i­cant new mod­els is be­ing ful­filled.

“We are most im­pressed with the new ranges on show at the Delhi Auto Show as they are much im­proved in all aspects and we be­lieve they can be com­pet­i­tive in the South African mar­ket in the fu­ture.

“We are now look­ing for­ward to the roll- out of the new mod­els to give added im­pe­tus to the Tata brand in the lo­cal pas­sen­ger car mar­ket, start­ing later this year,” added Michael.

The brand build­ing pro­gramme that started last year is be­ing un­der­taken with the full sup­port of Tata Mo­tors which has in­vested sig­nif­i­cantly in mar­ket re­search on which to base the re­newal pro­gramme.

This in­cludes the in­tro­duc­tion of new prod­ucts, im­prov­ing the dealer net­work by up­skilling dealer per­son­nel and re­struc­tur­ing the head of­fice to make the whole op­er­a­tion more ef­fi­cient.

One of the mod­els shown in In­dia that will do well in South Africa is a per­fo­mance Bolt.

Tata teamed up with Jayem Au­to­mo­tives to de­velop this Sport hatch­back based on the Bolt. It is pow­ered by a mod­i­fied Revotron 1.2T tur­bocharged en­gine with spe­cial ex­haust sys­tem to pro­vide higher power ( 83 kW) and torque ( 170 Nm) which re­sults in ac­cel­er­a­tion from 0- 100 km/ h in 12 sec­onds.

Per­for­mance sus­pen­sion us­ing re­tuned springs and dampers for a harder but lower ride en­sure im­proved road­hold­ing and han­dling, but in Tata tra­di­tion, this go- faster Bolt looks to be what the Citi Golf was, an af­ford­able hot hatch.

PHOTO: QUICKPIC

Tata’s lat­est hatch, the Zica, has been re­named the Ti­ago, and may yet come to South Africa.

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