The Witness - Wheels - - MOTORING -

TOY­OTA launched it as a re­place­ment for the muchloved Tazz, and when it comes to se­cond- hand prices the rugged Etios cer­tainly sounds a sweet deal for both buy­ers and sellers.

When the Etios 1,5 hatch listed in 2012, it sold or R121 800. The same model is now on of­fer for be­tween R80 000 and R110 000 in our sis­ter site OLX.

Buy­ers on a bud­get who can­not af­ford the R110k for a bet­ter con­di­tion Etios need not fear too much about the high mileage mod­els. At the launch, Calvyn Ham­man, se­nior vice pres­i­dent Toy­ota SA sales and mar­ket­ing, was at pains to point out that the Etios was con­ceived af­ter some of the most ex­ten­sive mar- ket re­search yet con­ducted in South Africa by a mo­tor com­pany. “We ob­served ev­ery as­pect of car own­er­ship from the stand­point of the cus­tomer, in­clud­ing gen­eral func­tions, per­for­mance, QDR ( qual­ity, dura­bil­ity, re­li­a­bil­ity), and equip­ment. From there, we pol­ished and en­hanced the prod­uct of­fer­ing and per­for­mance aspects that were truly needed, and elim­i­nated any ex­ces­sive spec­i­fi­ca­tions.

“As a re­sult, we were able to strike the best bal­ance be­tween ini­tial pur­chase price, run­ning cost, per­for­mance and spec­i­fi­ca­tion, which are all es­sen­tial to a qual­ity, af­ford­able, value for money ve­hi­cle. Af­ter all, the Tazz left us with very big shoes to fill,” Ham­mon said.


The Wit­ness uses a ‘ nor­mal’ Etios as a pool car, and the rugged lit­tle hatch does not shirk from any dirt road, as the staff dis­cover daily on their news quests.

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