Chinese- backed Faraday Future car maker sponsors ePrix
THE Chinese- backed electriccar start- up Faraday Future has joined Formula E as headline sponsor for the 2016 Long Beach ePrix race.
Faraday Future is one of several startups in China and the United States focused on building electric cars to rival Tesla’s.
Faraday has said it aims to make money not just on the vehicles but on subscriptions for applications and infotainment piped into the car. The company plans to introduce its first car in 2017, after unveiling a concept next month at the CES electronics show in Las Vegas.
The Long Beach race, now known as the 2016 Faraday Future Long Beach ePrix, will take place on Saturday, April 2, 2016..
Faraday Future published a question and answer with Nick Sampson, company’s SVP of Research and Development and Engineering, about his thoughts on the 2016 Faraday Future Long Beach ePrix.
What draws fans to the Formula E?
Well, I suppose it’s no secret that I am particularly drawn to competitive racing.
I’ve spent countless hours re- fining high- performance sports vehicles and racing cars at Jaguar, Lotus, and — quite honestly — even in my spare time while working at many other positions, thereafter. I’m excited to experience this new frontier of automotive competition. Some have this misconception that electric vehicles are somehow “boring” — I think Formula E does a great deal to dispel that theory.
These vehicles not only rival their traditional counterparts; they will soon surpass them.
Electric vehicles like FFZERO1 operate more dynamically — for example, we have a motor for each wheel, each controlled individually, optimising power outputs for more deliberate handling and greater performance.
This allows drivers to customize the way their platform operates to truly unleash its potential under their individual driving techniques. These vehicles are far from boring — they harness far more possibilities than anything we’ve seen before.
How does our involvement with Formula E align with FF’s greater vision?
Formula E is about far more than a few individual, competing race cars. The tournament series showcases the rapid advancement of electric vehicles, in general. It’s an exhibition for the breadth of potential that these technologies can offer — oftentimes leading to revolutionary results. For instance, Formula E is exploring the potential of connectivity with a new in- race vot- ing feature called “FanBoost”.
“With it, you can directly support your favorite driver by voting for them online — during the race, the top three drivers with the most votes receive a 30 kWh driver- activated momentary speed boost!
“It’s a fascinating, community- driven experience that bridges the connection between drivers and their fans.
“This novel look at “connection” resembles the communicative capabilities that we are integrating into FF vehicles. Formula E also serves as a celebration of green, sustainable innovation, linked with assertive performance.
“This interactivity between rapid technological advancement, entertainment and environmental responsibility is absolutely central to FF.”
Does FF have any plans to compete in future seasons of Formula E?
“FF will always be looking into the possibility of putting cuttingedge engineering and high technology pursuits to the test — perhaps even through entering automotive competitions. We have no firm plans and are not making any announcements at this time.”
All- electric Formula E race cars are as fast as the hybrids racing in Formula 1, but sound like angry cats at full speed.