The Borg­ward is back

… but now it’s Chi­nese and it prom­ises to be elec­tri­fy­ing, as well as con­nected

The Witness - Wheels - - MOTORING -

BORG­WARD Group AG — a Ger­man brand that is be­ing revived with Fo­ton’s back­ing — has formed a long- term strate­gic partnership with the SAP, LG Elec­tron­ics and Bosch to sup­port its plan to launch sales in Europe with plug- in hy­brids and elec­tric ve­hi­cles.

Borg­ward was one of Ger­many’s largest and most suc­cess­ful ve­hi­cle builders be­tween 1919 and 1961, mak­ing in­ter­nal com­bus­tion and elec­tric cars, trucks and even the KKolibri — a three­seat he­li­copter de­signed by Hein­rich Focke.

The new agree­ments govern the devel­op­ment and de­liv­ery of var­i­ous parts and com­po­nents, par­tic­u­larly those re­lated to elec­tric mo­bil­ity. All three of the agree­ments are long term in na­ture.

“The partnership that was agreed with SAP, LG and Bosch is an im­por­tant mile­stone for Borg­ward Group AG,” said Ul­rich Walker, CEO of Borg­ward Group AG, at the sign­ing of the agree­ments in Stuttgart on Thurs­day. “To­gether with our part­ners, we are form­ing a strong al­liance for a net­worked fu­ture.”

The lead­ing IT com­pany SAP will sup­ply the soft­ware for the ef­fec­tive net­work­ing of the R& D, pro­duc­tion, value chain, sales, ser­vices, global busi­ness op­er­a­tions and other ar­eas of the young yet time- hon­oured au­tomaker.

The soft­ware from SAP will en­able Borg­ward to per­fectly in­te­grate the ar­eas of In­dus­try 4.0 and In­ter­net Plus in or­der to break through the tra­di­tional busi­ness and pro­duc­tion pro­cesses and pave the way for a new era of smart man­u­fac­tur­ing.

The strate­gic partnership with LG Elec­tron­ics en­com­passes the joint devel­op­ment and de­liv­ery of high- per­for­mance bat­ter­ies for plug- in hy­brids and elec­tric ve­hi­cles.

More­over, Borg­ward and LG will jointly de­velop elec­tric vehi- cle com­po­nents such as elec­tric air- con­di­tion­ing com­pres­sors. In the co- op­er­a­tion with Bosch, the two com­pa­nies will work to­gether on the fur­ther devel­op­ment of the elec­tric drive train.

In ad­di­tion, the partnership will en­com­pass the devel­op­ment and sup­ply of com­po­nents and sys­tems for mo­tor con­trol units, dy­namic han­dling sys­tems, starter gen­er­a­tors, elec­tronic steer­ing sys­tems and mul- ti­me­dia sys­tems.

Borg­ward plans to launch plug- in hy­brid and full elec­tric cars in Ger­man- speak­ing coun­tries at the end of 2017. The EVs will have a range of over 250 km and will be at­trac­tively priced, Walker said last month.

Borg­ward is based in Stuttgart and backed by Chi­nese com­mer­cial- ve­hi­cle maker Beiqi Fo­ton Mo­tor. It targets an­nual global sales of 500 000 ve­hi­cles in the midterm.


Older read­ers will re­mem­ber the Borg­ward Is­abella ( right). The fa­mous Ger­man brand is now back on sale with Fo­ton back­ing from China.

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