Hilux once again SA’s best- selling vehicle
WHILE there are well over 2 000 different models of cars on sale in South Africa, it seems South Africans only buy three makes — Toyota, Ford and VW.
Looking at the March sale figures, Ford said it is still a brand on the move, “consistently growing its local sales and export volumes” despite an overall sales slump.
Industry new vehicle exports during March, 2016 had registered a fairly substantial decline of 18,5%, in volume terms, compared to the corresponding month last year.
Ford sold a total of 6 807 vehicles and exported a record 5 086 Rangers in March 2016, its highest figures yet for the year.
This is in stark contrast to the prevailing market trends which, according to the figures released by the National Association of Automobile Manufacturers of South Africa ( Naamsa), saw the aggregate new vehicle sales in March 2016 fall by 14% to 47 631 units compared to March last year. Similarly, total export volumes dropped by 18,5% to 27 714 units for the month.
Ford’s local director of marketing, sales and service, Neale Hill, said Ford secured its highest overall sales for the year. The new Ranger again topped the 3 000 local sales mark once, while 5 086 units were exported.
“We’re also delighted that Ford was once again the second best- selling brand overall and through the dealer channel, signalling strong consum- er confidence and the sustainability of our dealer network.”
SA’s best selling brand, Toyota, is as proud of especially the all- new Hilux, which is back to being SA’s best- selling vehicle, note, not bakkie, but vehicle.
The “tougher- er” Hilux topped the sales chart with 3 273 deliveries in March, enabling Toyota to retain its title as best- selling brand for the month with an overall retail tally of 8 740 units. What this means is that Toyota has been the market leader for every month in the first quarter, with Hilux crowned as the most popular LCV year- todate.
Calvyn Hamman, Senior vice president of sales and marketing for Toyota SA Motors, is particularly encour- aged by this early performance of the new Hilux. “What makes this achievement exceptional is that more than 60% of Hilux sales — an astounding 2 000 units — came from the double cab variant due to the staggered model introduction,” Hamman said.
The new car market continued to experience pressure and, at 30 702 units, registered a fall of 13,4% compared to the 35 468 new cars sold in March last year. Domestic sales of new light commercial vehicles, pick- ups and minibuses, at 14 507 units, dropped by 14%.
The consumer demanddriven new car market was expected to remain under pressure declining by around 10% in volume terms.