Lo­cal deal­er­ship stills sells VW best in all of South Africa

Fan­tas­tic achieve­ment for VW deal­er­ship in KZN cap­i­tal as staff keeps dealer of the year ti­tle

The Witness - Wheels - - FRONT PAGE - — Sup­plied.

BARONS Pi­eter­mar­itzburg is the 2015 Volk­swa­gen Dealer of the Year. This was the sec­ond con­sec­u­tive year that Barons Pi­eter­mar­itzburg was recog­nised as the best-per­form­ing deal­er­ship in the Volk­swa­gen net­work.

Speak­ing at the an­nual Volk­swa­gen dealer awards gala din­ner hosted in Johannesburg re­cently, the chair­per­son and man­ag­ing di­rec­tor of the Volk­swa­gen Group South Africa, Thomas Schae­fer, said: “The sus­tained suc­cess of Volk­swa­gen in the pas­sen­ger car mar­ket in South Africa comes from the ded­i­ca­tion and dili­gent work of our deal­er­ship net­work which I am con­vinced is the best in the coun­try.

“Af­ter a rocky and chal­leng­ing start in 2015, each one of you put your shoul­ders against the wheel to en­sure that we fin­ished the year on a high, to be­come the pas­sen­ger car mar­ket leader for the fifth con­sec­u­tive year.”

Schae­fer added: “The de­clin­ing sales in the first quar­ter have given us an in­di­ca­tion that 2016 will be an­other tough year for the lo­cal car mar­ket. This will be ex­ac­er­bated by the weak­en­ing cur­rency and un­cer­tain so­ciopo­lit­i­cal out­look. We, how­ever, re­main pos­i­tive that the strength of our brand and your in­ge­nu­ity will carry us through the year.”

Each year, the 106 Volk­swa­gen deal­er­ships are set tar­gets across var­i­ous dis­ci­plines of the busi­ness.

The tar­gets in­clude sales vol­umes and cus­tomer ser­vice de­liv­ery. The Dealer of the Year award is pre­sented to a deal­er­ship that ex­cels in all ma­jor dis­ci­plines of the busi­ness.

Kevin Pil­lay, dealer prin­ci­pal at Barons Volk­swa­gen Pi­eter­mar­itzburg un­til Oc­to­ber 2015 be­fore mov­ing to Barons Volk­swa­gen Culem­borg in Cape Town, said the Ar­mitage Road team in Pi­eter­mar­itzburg is hon­oured and proud to win the Dealer of the Year award for the sec­ond con­sec­u­tive year. “This is a fan­tas­tic achieve­ment for our team and a mas­sive recog­ni­tion to the work of our em­ploy­ees.” While in the KZN cap­i­tal, the young-look­ing Pil­lay of­ten sur­prised clients by driv­ing the cour­tesy ve­hi­cle to drop them off while their VWs were be­ing ser­vices.

Pil­lay’s suc­ces­sor, Keith Abra­hams, shows the same com­mit­ment in get­ting to know the clients, as Wheels first met him shut­tling peo­ple up the hill to the Dun­robin evening mar­ket.

He said the to­geth­er­ness and drive of the team at Barons to de­light cus­tomers have been the recipe of their suc­cess in the past year. “We will strive to con­tinue with this at­ti­tude to en­sure that we re­main one of the best deal­er­ships in the Volk­swa­gen net­work.”

Volk­swa­gen Com­mer­cial Ve­hi­cles Dealer of the Year award was pre­sented to Hat­field Volk­swa­gen Com­mer­cial Ve­hi­cles for the sec­ond straight year.


From left: Thomas Schae­fer (chair and MD of VW Group SA), Kevin Pil­lay (for­mer DP of Barons Volk­swa­gen Pi­eter­mar­itzburg), Ste­fan Mecha (di­rec­tor of sales and mar­ket­ing at VW SA) and Keith Abra­hams (DP at Barons in Pi­eter­mar­itzburg). Schae­fer is ready to con­tinue the tra­di­tion of de­light­ing cus­tomers.

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