Local dealership stills sells VW best in all of South Africa
Fantastic achievement for VW dealership in KZN capital as staff keeps dealer of the year title
BARONS Pietermaritzburg is the 2015 Volkswagen Dealer of the Year. This was the second consecutive year that Barons Pietermaritzburg was recognised as the best-performing dealership in the Volkswagen network.
Speaking at the annual Volkswagen dealer awards gala dinner hosted in Johannesburg recently, the chairperson and managing director of the Volkswagen Group South Africa, Thomas Schaefer, said: “The sustained success of Volkswagen in the passenger car market in South Africa comes from the dedication and diligent work of our dealership network which I am convinced is the best in the country.
“After a rocky and challenging start in 2015, each one of you put your shoulders against the wheel to ensure that we finished the year on a high, to become the passenger car market leader for the fifth consecutive year.”
Schaefer added: “The declining sales in the first quarter have given us an indication that 2016 will be another tough year for the local car market. This will be exacerbated by the weakening currency and uncertain sociopolitical outlook. We, however, remain positive that the strength of our brand and your ingenuity will carry us through the year.”
Each year, the 106 Volkswagen dealerships are set targets across various disciplines of the business.
The targets include sales volumes and customer service delivery. The Dealer of the Year award is presented to a dealership that excels in all major disciplines of the business.
Kevin Pillay, dealer principal at Barons Volkswagen Pietermaritzburg until October 2015 before moving to Barons Volkswagen Culemborg in Cape Town, said the Armitage Road team in Pietermaritzburg is honoured and proud to win the Dealer of the Year award for the second consecutive year. “This is a fantastic achievement for our team and a massive recognition to the work of our employees.” While in the KZN capital, the young-looking Pillay often surprised clients by driving the courtesy vehicle to drop them off while their VWs were being services.
Pillay’s successor, Keith Abrahams, shows the same commitment in getting to know the clients, as Wheels first met him shuttling people up the hill to the Dunrobin evening market.
He said the togetherness and drive of the team at Barons to delight customers have been the recipe of their success in the past year. “We will strive to continue with this attitude to ensure that we remain one of the best dealerships in the Volkswagen network.”
Volkswagen Commercial Vehicles Dealer of the Year award was presented to Hatfield Volkswagen Commercial Vehicles for the second straight year.
From left: Thomas Schaefer (chair and MD of VW Group SA), Kevin Pillay (former DP of Barons Volkswagen Pietermaritzburg), Stefan Mecha (director of sales and marketing at VW SA) and Keith Abrahams (DP at Barons in Pietermaritzburg). Schaefer is ready to continue the tradition of delighting customers.