Landy takes hope anywhere
THIS year sees an amplification of Land Rover South Africa’s corporate and social responsibility (CSR) aspirations. All of the brand’s South African and sub-Saharan Africa CSR projects will now fall under the banner of Hope Crosses Any Terrain — a moniker that embodies the capabilities of Land Rover vehicles.
One of Jaguar Land Rover’s global objectives is to create opportunities for 12 million people by 2020, through improving lives and advancing knowledge. With this in mind, Land Rover SA has aligned its corporate social responsibility objectives and created an entity that will cover the global objective locally through Hope Crosses Any Terrain.
Hope Crosses Any Terrain is a statement of how Land Rover goes above and beyond. It is a single entity within Land Rover South Africa, responsible for development of all humanitarian and conservation projects in South Africa and sub-Saharan Africa. This includes the current project portfolio and will extend Land Rover’s reach with some new strategic projects that complement the values of the brand while saving and improving lives and bringing hope to remote parts of the African continent. — Supplied.