Landy takes hope any­where

The Witness - Wheels - - MOTORING -

THIS year sees an am­pli­fi­ca­tion of Land Rover South Africa’s cor­po­rate and so­cial re­spon­si­bil­ity (CSR) as­pi­ra­tions. All of the brand’s South African and sub-Sa­ha­ran Africa CSR projects will now fall un­der the ban­ner of Hope Crosses Any Ter­rain — a moniker that em­bod­ies the ca­pa­bil­i­ties of Land Rover ve­hi­cles.

One of Jaguar Land Rover’s global ob­jec­tives is to cre­ate op­por­tu­ni­ties for 12 mil­lion peo­ple by 2020, through im­prov­ing lives and ad­vanc­ing knowl­edge. With this in mind, Land Rover SA has aligned its cor­po­rate so­cial re­spon­si­bil­ity ob­jec­tives and cre­ated an en­tity that will cover the global ob­jec­tive lo­cally through Hope Crosses Any Ter­rain.

Hope Crosses Any Ter­rain is a state­ment of how Land Rover goes above and be­yond. It is a sin­gle en­tity within Land Rover South Africa, re­spon­si­ble for de­vel­op­ment of all hu­man­i­tar­ian and con­ser­va­tion projects in South Africa and sub-Sa­ha­ran Africa. This in­cludes the cur­rent project port­fo­lio and will ex­tend Land Rover’s reach with some new strate­gic projects that com­ple­ment the val­ues of the brand while sav­ing and im­prov­ing lives and bring­ing hope to re­mote parts of the African con­ti­nent. — Sup­plied.

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