Audi Sport opens stores for the dis­cern­ing

The Witness - Wheels - - MOTORING -

DURBAN and Pine­town are the only cities in KZN to host the newly launched Audi Sport sub­brand, where Audiphiles can find all the brand’s high-per­for­mance ve­hi­cles, mo­tor­sport en­deav­ours and race cloth­ing.

Audi last week opened 13 deal­ers to ser­vice Audi Sport cus­tomers, with eight in Gaut­eng, two in the Western Cape and one in Port El­iz­a­beth.

Each Audi Sport dealer will have a ded­i­cated sales area within their deal­er­ship with trained Audi Sport spe­cial­ists cater­ing to the Audi Sport cus­tomer’s pur­chas­ing and ser­vic­ing ex­pe­ri­ence. “Audi South Africa is proud to in­tro­duce the Audi Sport brand to South Africa,” said Paul San­som, head of Audi South Africa. “We know that South African con­sumers have a par­tic­u­lar ap­pre­ci­a­tion for high-per­for­mance ve­hi­cles, hence we have em­barked on this strat­egy to for­malise a ded­i­cated Audi Sport dealer net­work with trained staff to cater for this dis­cern­ing cus­tomer.”

Audi con­firmed that next year will see four more Audi Sport mod­els join­ing the cur­rent line-up, namely the new Audi RS 3 range, Audi TT RS, Audi RSS Coupe and the Audi R8 Spy­der.

The Audi Group, with its brands Audi, Du­cati and Lam­borgh­ini, is one of the most suc­cess­ful man­u­fac­tur­ers of au­to­mo­biles and mo­tor­cy­cles in the pre­mium seg­ment.

PHOTO: QUICKPIC

All per­for­mance Audi mod­els carry an RS badge on the boot.

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