Audi Sport opens stores for the discerning
DURBAN and Pinetown are the only cities in KZN to host the newly launched Audi Sport subbrand, where Audiphiles can find all the brand’s high-performance vehicles, motorsport endeavours and race clothing.
Audi last week opened 13 dealers to service Audi Sport customers, with eight in Gauteng, two in the Western Cape and one in Port Elizabeth.
Each Audi Sport dealer will have a dedicated sales area within their dealership with trained Audi Sport specialists catering to the Audi Sport customer’s purchasing and servicing experience. “Audi South Africa is proud to introduce the Audi Sport brand to South Africa,” said Paul Sansom, head of Audi South Africa. “We know that South African consumers have a particular appreciation for high-performance vehicles, hence we have embarked on this strategy to formalise a dedicated Audi Sport dealer network with trained staff to cater for this discerning customer.”
Audi confirmed that next year will see four more Audi Sport models joining the current line-up, namely the new Audi RS 3 range, Audi TT RS, Audi RSS Coupe and the Audi R8 Spyder.
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment.
All performance Audi models carry an RS badge on the boot.