The first 19 all-elec­tric Morgan trikes are out, and each is full on steam­punk cool.

Nada means a lot for Mahin­dra af­ter lat­est sur­vey rates it the Most Im­proved Pas­sen­ger Brand

The Witness - Wheels - - FRONT PAGE - — WR.

MAHIN­DRA South Africa has reason to cel­e­brate af­ter a strong show­ing in the an­nual dealer sat­is­fac­tion sur­vey con­ducted by the Na­tional Au­to­mo­bile Deal­ers As­so­ci­a­tion of South Africa (Nada).

The re­sults of the sur­vey were announced at a gala din­ner last week, but comes as no sur­prise to the clients that were hosted by Mahin­dra Umh­langa to test the KUV100 diesel, Thar, XUV500 and Scor­pio in and around the Kil­lar­ney 4x4 track last Friday.

Mahin­dra was acknowledged as the Most Im­proved Pas­sen­ger Brand by its deal­ers in the dealer sur­vey, while it also re­ceived a Bronze Award for over­all dealer sat­is­fac­tion.

The 2016 sur­vey en­com­passed a to­tal of 39 in­de­pen­dently re­searched brands, and the re­sults were com­piled from more than 1 500 re­sponses re­ceived from Nada-ac­cred­ited fran­chise deal­ers, of which 1 329 were sub­mit­ted by pas­sen­ger car/light com­mer­cial ve­hi­cle deal­er­ships.

The sur­vey is based on the an­swers to 50 key ques­tions based on ev­ery facet of the relationship be­tween deal­ers and their Orig­i­nal Equip­ment Man­u­fac­tur­ers (OEMs) and/or Dis­trib­u­tors. Mahin­dra was in the top 25% of re­sponses to key as­pects such stock avail­abil­ity, ve­hi­cle de­liv­er­ies, war­ranty pay­ments and CSI recog­ni­tion. Com­pared to the 2015 sur­vey, Mahin­dra moved up eight places with an over­all score of 65,7%. It showed the most improvement of all brands as far as Dealer Com­mu­ni­ca­tion and Cus­tomer Fo­cus were con­cerned.

It also achieved a top five spot for Ve­hi­cle Distri­bu­tion, and was among the top 10 brands in the Dealer Sat­is­fac­tion category.

“Our per­for­mance in the 2016 Nada Dealer Sat­is­fac­tion awards high­lights just one of sev­eral strate­gies to en­sure the con­sis­tent progress of the brand in South Africa. We con­tinue to ex­pand and im­prove the Mahin­dra model of­fer­ing, and are also plac­ing a par­tic­u­lar em­pha­sis on achiev­ing ever higher lev­els of dealer sat­is­fac­tion which ul­ti­mately re­sults in im­proved cus­tomer sat­is­fac­tion,” said San­joy Gupta, chief ex­ec­u­tive of­fi­cer from Mahin­dra South Africa.

“Mahin­dra SA re­cently reached an im­por­tant mile­stone when over­all re­tail sales in SA since 2004 sur­passed the 30 000 mark. We are con­vinced that the brand and its prod­ucts have a bright fu­ture in SA.”

Af­ter driv­ing the lit­tle three-cylin­der diesel KUV100 which re­tails for about R180 000 — in­clud­ing a three-year or 50 000 km ser­vice plan — Wheels pre­dicts Mahin­dra’s fu­ture just got a lit­tle brighter.


The facelifted XUV500 came sec­ond to only the Toy­ota For­tuner in this year’s Wheels Value For Money SUVs, and only be­cause Mahin­dra has half the num­ber of deal­ers com­pared to Toy­ota. For those close to a Mahin­dra dealer, this sporty ute is a sound buy, not least be­cause no one steals it.

Once farm­ers across SA found they couldn’t kill the Mahin­dra Bolero, they started buy­ing its more lux­u­ri­ous borther, the Scor­pio, seen here spin­ning for 100 rev­o­lu­tions to lock the Ea­ton dif­fer­en­tial that comes standard on all Scor­pios.

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