Khumo tyre de­sign wins ex­cel­lence award

The Witness - Wheels - - INDUSTRY -

KUMHO’S ground-break­ing “Smasher” and “Sealant” tyres have been hon­oured with 2016 In­ter­na­tional De­sign Ex­cel­lence Awards (IDEA).

With the world’s top three de­sign ac­co­lades be­hind it — the Red Dot (Ger­many), iF In­ter­na­tional Fo­rum De­sign (Ger­many) and Idea (United States) — Kumho’s de­sign and tech­no­log­i­cal ca­pa­bil­i­ties have now been recog­nised by the in­dus­try as a whole.

Kumho said in a state­ment that the awards for its fu­tur­is­tic Smasher tyre and al­ready avail­able Sealant tyre, have con­firmed the tyre com­pany’s abil­ity to en­com­pass both the fu­ture and present of tyre de­sign.

The Smasher was evolved in col­lab­o­ra­tion with the SsangYong Mo­tor Com­pany and at­tracted sig­nif­i­cant at­ten­tion when un­veiled on the Tivoli at the 2015 IAA Mo­tor­show. The tyre is op­ti­mised for driv­ing in ex­treme con­di­tions and fea­tures such in­no­va­tions as suc­tion plates and grinder-shaped tread blocks.

The for­mer en­able the ve­hi­cle to as­cend steep slopes by cre­at­ing a vac­uum be­tween the tyre and the ground, while the lat­ter per­mit safe driv­ing over even the rough­est ter­rain by crush­ing un­even ar­eas that could dam­age a tyre.

As the name sug­gests, the Sealant tyre au­to­mat­i­cally seals it­self when pen­e­trated by de­bris, thereby pre­vent­ing loss of air pres­sure. The Idea award is the lat­est ac­co­lade for this prod­uct, which has al­ready been be­stowed with the Red Dot, Good De­sign (Ja­pan) and Good De­sign (Korea) awards.


The award-win­ning tyres by Khumo — the fu­tur­is­tic Smasher (right) and the self-seal­ing Sealant.

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