3M HELPS SA TAXIS SHINE AT NIGHT

The Witness - Wheels - - INDUSTRY -

THE South African Na­tional Taxi Coun­cil (San­taco) have launched a 3M Taxi Safety Cam­paign at the Wan­der­ers taxi rank in Jo­han­nes­burg Cen­tral last week.

The vis­i­bil­ity cam­paign aims to re­duce road ac­ci­dents by help­ing road users see taxis in low light con­di­tions.

San­taco spokesper­son Zweli Mtuze said the cur­rent fo­cus of the cam­paign was on Gaut­eng-based taxi ranks.

“How­ever, we do have am­bi­tions to roll out the 3M Taxi Safety Cam­paign to other parts of the coun­try and we will ap­pre­ci­ate sup­port from all our stake­hold­ers to make this dream a re­al­ity,” Mtuze said.

Friedah Skhosana, the mar­ket­ing man­ager at 3M Traf­fic Safety Di­vi­sion, has been pleased by the re­cep­tion from taxi own­ers and driv­ers, as well as the lead­ers within th­ese taxi ranks.

Skhosana ex­plained 3M’s part­ner­ship with San­taco will see train­ing pro­grammes for queue mar­shals take place once the cam­paign gets un­der way in the var­i­ous taxi ranks.

The launch was at­tended by rep­re­sen­ta­tives from the Depart­ment of Trans­port, JPMD, San­taco and other key stake­hold­ers who have en­dorsed this pro­gramme. The cam­paign also shows the im­por­tance of pri­vate-pub­lic part­ner­ships in achiev­ing pos­i­tive re­sults in the taxi in­dus­try.

“The role of 3M and San­taco in this ini­tia­tive is to en­sure so­cial re­spon­si­ble en­gage­ment with the in­dus­try, while rais­ing aware­ness of road ac­ci­dents and high­light­ing the neg­a­tive ef­fects of not ad­her­ing to gov­ern­ment com­mer­cial ve­hi­cle reg­u­la­tions.

“We also hope that this kind of in­dus­try ed­u­ca­tion will save as many lives as pos­si­ble, es­pe­cially since the fes­tive sea­son and busy road travel are soon ap­proach­ing once again,” said Skhosana.

All minibus taxis op­er­at­ing com­mer­cially in South Africa are re­quired by law to have the con­spicu­ity tape wrapped around the ve­hi­cles for in­creased vis­i­bil­ity. — Wheels Re­porter.

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