3M HELPS SA TAXIS SHINE AT NIGHT
THE South African National Taxi Council (Santaco) have launched a 3M Taxi Safety Campaign at the Wanderers taxi rank in Johannesburg Central last week.
The visibility campaign aims to reduce road accidents by helping road users see taxis in low light conditions.
Santaco spokesperson Zweli Mtuze said the current focus of the campaign was on Gauteng-based taxi ranks.
“However, we do have ambitions to roll out the 3M Taxi Safety Campaign to other parts of the country and we will appreciate support from all our stakeholders to make this dream a reality,” Mtuze said.
Friedah Skhosana, the marketing manager at 3M Traffic Safety Division, has been pleased by the reception from taxi owners and drivers, as well as the leaders within these taxi ranks.
Skhosana explained 3M’s partnership with Santaco will see training programmes for queue marshals take place once the campaign gets under way in the various taxi ranks.
The launch was attended by representatives from the Department of Transport, JPMD, Santaco and other key stakeholders who have endorsed this programme. The campaign also shows the importance of private-public partnerships in achieving positive results in the taxi industry.
“The role of 3M and Santaco in this initiative is to ensure social responsible engagement with the industry, while raising awareness of road accidents and highlighting the negative effects of not adhering to government commercial vehicle regulations.
“We also hope that this kind of industry education will save as many lives as possible, especially since the festive season and busy road travel are soon approaching once again,” said Skhosana.
All minibus taxis operating commercially in South Africa are required by law to have the conspicuity tape wrapped around the vehicles for increased visibility. — Wheels Reporter.