Merc’s first cabrio four-seater S-Class ready to go topless this Spring
MERCEDES-Benz is heading into the open-air season by launching the first cabriolet based on the C-Class, thereby rounding off its range of cabriolets with a classic fabric soft top.
The new cabriolet’s design interprets modern luxury with a youthful touch. Featuring plenty of high-quality details, its distinctive character is most apparent when the top is down.
Marketing manager of Mercedes-Benz Cars Selvin Govender said: “The AMG product portfolio will continue to grow rapidly this year, making the world of driving performance more diverse than ever, and with the all new C-Class C 43 Cabriolet and the facelifted SLC 43, we are offering a younger target group yet another alternative to discover the fascinating world of AMG. These new models will also be on display and available for test drives for patrons to experience.”
He said 2016 is also the “Year of Open Top Driving” for Merc and to celebrate the brand is presenting a superlative dream car in the guise of the MercedesAMG S 63 Cabriolet.
“For the first time in its history, Mercedes-Benz’s sports-car and performance brand is offering a four-seater cabriolet in the S-Class segment, which augments the product portfolio with an attractive alternative for car enthusiasts with a passion for performance and luxury,” said Govender. “Showing off highperformance technology coupled with expressive exterior and interior design, it is immediately apparent that the new S 63 Cabriolet is built by car enthusiasts for car enthusiasts — the ultimate dream car — and we are ecstatic to host our local premiere of this model at the festival,” he added.
The bi-turbo eight-cylinder engine of the Mercedes-AMG S 63 Cabriolet is produced in the hand-finishing section of AMG’s production plant in Affalterbach, based on the “One Man — One Engine” philosophy.
This means that each engine is assembled by a highly qualified technician who applies the strictest quality standards. This technician is responsible for everything from installing the crankshaft in the engine block and assembling the camshafts, to wiring the engine and filling it with engine oil — as clearly evidenced by the signature on the AMG engine badge. — WR.
The S 63 Cabriolet is Merc’s first open-top four seater in the S-Class segment.