All systems go for longest test drive record attempt
AFTER announcing its intention to set a new record for the World’s Longest Test Drive at the end of August 2016, Kia’s record-setting attempt has seen over 30 000 motoring enthusiasts register on www.kiaworldrecord.co.za to be part of history.
Now, thanks to the overwhelming interest in the all-new Kia Sportage and its journey throughout South Africa, Kia Motors has officially partnered with RecordSetter, an innovative and fastgrowing record-holding company in the U.S., as an officiator for the World’s Longest Test Drive.
The test drive will see a fleet of allnew Kia Sportages ferrying hundreds of motoring enthusiasts across the country as they play a part in not only making the 3 000-odd kilometre relay adventure happen, but also in setting an official, globally recognised RecordSetter World Record.
To this end, RecordSetter will be joining Kia Motors South Africa on the marathon journey across South Africa to document the drive and to ensure that a world first has been achieved.
The RecordSetter world record database hosts over 40 000 records from more than 95 countries, with record holders including Jimmy Fallon, Shaquille O’Neal and Tony Hawk. The organisation has been described by the New Yorker as “the Guinness Book of Records as Wikipedia is to the Encyclopaedia Britannica”.
David Sieff, marketing director for Kia Motors SA said RecordSetters’ approach to world records made an excellent fit to the innovative launch campaign for the all-new Kia Sportage.
The World’s Longest Test Drive starts in Durban on October 14, 2016 and ends at Cape Point on October 20 2016. The all-new Kia Sportage officially makes its South African debut on October 21, 2016. Registrations closed at midnight on September 30 and participants were notified yesterday. Find more on Kiaworldrecord.co.za
— Wheels Reporter.
Over 30 000 motoring enthusiasts have registered to be part of the World’s Longest Test Drive record attempt with Kia.