All sys­tems go for long­est test drive record at­tempt

The Witness - Wheels - - MOTORING -

AF­TER an­nounc­ing its in­ten­tion to set a new record for the World’s Long­est Test Drive at the end of Au­gust 2016, Kia’s record-set­ting at­tempt has seen over 30 000 mo­tor­ing en­thu­si­asts regis­ter on www.ki­a­worl­drecord.co.za to be part of his­tory.

Now, thanks to the over­whelm­ing in­ter­est in the all-new Kia Sportage and its jour­ney through­out South Africa, Kia Mo­tors has of­fi­cially part­nered with RecordSet­ter, an in­no­va­tive and fast­grow­ing record-hold­ing com­pany in the U.S., as an of­fi­ci­a­tor for the World’s Long­est Test Drive.

The test drive will see a fleet of all­new Kia Sportages fer­ry­ing hun­dreds of mo­tor­ing en­thu­si­asts across the coun­try as they play a part in not only mak­ing the 3 000-odd kilo­me­tre re­lay ad­ven­ture hap­pen, but also in set­ting an of­fi­cial, glob­ally recog­nised RecordSet­ter World Record.

To this end, RecordSet­ter will be join­ing Kia Mo­tors South Africa on the marathon jour­ney across South Africa to doc­u­ment the drive and to en­sure that a world first has been achieved.

The RecordSet­ter world record data­base hosts over 40 000 records from more than 95 coun­tries, with record hold­ers in­clud­ing Jimmy Fal­lon, Shaquille O’Neal and Tony Hawk. The or­gan­i­sa­tion has been de­scribed by the New Yorker as “the Guin­ness Book of Records as Wikipedia is to the En­cy­clopae­dia Bri­tan­nica”.

David Si­eff, mar­ket­ing di­rec­tor for Kia Mo­tors SA said RecordSet­ters’ ap­proach to world records made an ex­cel­lent fit to the in­no­va­tive launch cam­paign for the all-new Kia Sportage.

The World’s Long­est Test Drive starts in Dur­ban on Oc­to­ber 14, 2016 and ends at Cape Point on Oc­to­ber 20 2016. The all-new Kia Sportage of­fi­cially makes its South African de­but on Oc­to­ber 21, 2016. Regis­tra­tions closed at mid­night on Septem­ber 30 and par­tic­i­pants were no­ti­fied yes­ter­day. Find more on Ki­a­worl­drecord.co.za

— Wheels Re­porter.

PHOTO: KIA

Over 30 000 mo­tor­ing en­thu­si­asts have reg­is­tered to be part of the World’s Long­est Test Drive record at­tempt with Kia.

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