THE SMART BICYCLE BELL
BLUBEL Tech successfully raised £36 356 (R630 594) with 411 backers to launch its bicycle bell with built-in Satnav.
The system links to and learns from the cycling community to find the safest routes, and helps navigate the cyclist’s every turn.
“Our mission is to make cycling easier, safer and stress-free. We want cycling to be the main mode of transport in cities across the world,” said the 30-something founder Sasha Afanasieva.
Her concept was awarded the Venturespring Smart City Challenge award in 2015, which invited developers to create technology solutions to some of the most serious problems facing modern cities.
Afanasieva said she broke quite a few smartphones trying to check a map on the screen while cycling in London. After a few narrow scrapes with buses, potholes and generally getting lost in traffic, she told herself there had to be something better than using Google maps on a dim screen.
The result is a bell that guides the cyclist with little lights, connected via Bluetooth to a smartphone. Thus the Bluetooth bell, or Blubel was born, she posted on Linkedin. Crowd funding raised the R630 594 and the Blubel is now being couriered to buyers. — WR.
The bicycle bell that talks to other cyclists and guides the cyclist to quicker, safer routes.