The Witness - Wheels - - MOTORING -

BLUBEL Tech suc­cess­fully raised £36 356 (R630 594) with 411 back­ers to launch its bi­cy­cle bell with built-in Sat­nav.

The sys­tem links to and learns from the cycling com­mu­nity to find the safest routes, and helps nav­i­gate the cy­clist’s ev­ery turn.

“Our mis­sion is to make cycling eas­ier, safer and stress-free. We want cycling to be the main mode of trans­port in cities across the world,” said the 30-some­thing founder Sasha Afanasieva.

Her concept was awarded the Ven­ture­spring Smart City Chal­lenge award in 2015, which in­vited de­vel­op­ers to cre­ate tech­nol­ogy so­lu­tions to some of the most se­ri­ous prob­lems fac­ing mod­ern cities.

Afanasieva said she broke quite a few smart­phones try­ing to check a map on the screen while cycling in Lon­don. Af­ter a few nar­row scrapes with buses, pot­holes and gen­er­ally get­ting lost in traf­fic, she told her­self there had to be some­thing bet­ter than us­ing Google maps on a dim screen.

The re­sult is a bell that guides the cy­clist with lit­tle lights, con­nected via Blue­tooth to a smart­phone. Thus the Blue­tooth bell, or Blubel was born, she posted on Linkedin. Crowd fund­ing raised the R630 594 and the Blubel is now be­ing couri­ered to buy­ers. — WR.


The bi­cy­cle bell that talks to other cy­clists and guides the cy­clist to quicker, safer routes.

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