‘IF YOU DON’T ALSO BUY THE LIFESTYLE, RATHER TAKE THE TAXI’

The Witness - Wheels - - SAFETY - AL­WYN VILJOEN

AF­TER 20 years selling used cars at SMG’s BMW fran­chise in Pi­eter­mar­tizburg, Alan Neave is mov­ing a few hun­dred me­tres down the road to sell Land Rover, still for the SMG sta­ble.

Asked what his ad­vice is for as­pir­ing Beemer or Landy own­ers, Neave of­fered some un­con­ven­tional wis­dom: “If you don’t in­tend to em­brace the lifestyle that comes with these brands, rather just take a taxi to get to point B.”

Neave is not just punt­ing the brands he sells, but prac­tis­ing what he preaches.

He owns a bat­tered old De­fender that has been to the top of most hills around Maritzburg and fur­ther afield and is keen to lead ex­pe­di­tions to all the hid­den de­lights around KZN’s cap­i­tal.

“Af­ter a house and ed­u­ca­tion, a car is the big­gest fi­nan­cial out­lay most peo­ple have. And I be­lieve that the wheels you are pay­ing so much money for, must make you smile each time you drive them, and of course you must make the ef­fort to ei­ther go to a track to ex­pe­ri­ence for your­self the BMW’s fan­tas­tic han­dling, or of­froad to see why Land Rover lays claim to be the best 4x4x­far.”

He said the Land Rover dealer in town will soon also be the lo­cal Jaguar head­quar­ters, and in­vites peo­ple who want to get add qual­ity to their lives to go test drive the new Jaguar F-Pace SUV when the show­room opens in 2017.

As for Land Rover, Neave pre­dicts de­mand for the dis­con­tin­ued De­fender will con­tinue un­abated, which is why used mod­els are al­ready hold­ing their value so well. Wheels can rec­om­mend to any­one who want to em­brace live to pay Neave a visit.

PHOTO: AL­WYN VILJOEN

Land Rovers are for peo­ple who em­brace life.

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