All-new Impreza now made in Indiana
THE all-new Subaru Imprezas started rolling off the assembly line in Indiana this month.
Subaru is a unique brand in that it actually makes cars to sell, as opposed to making cars to qualify for huge tax rebates.
This means each Subaru is pre-ordered from the factory and, instead of having to provide huge discounts to move stock, Subaru dealers are all begging Fuji Heavy Industries (FHI) for more units.
Well over half of the production from Japan goes straight to the U.S., leaving South Africa’ largest Subaru dealer, Pietermaritzburg, well down the line when it comes to having orders filled.
To meet increasing demand for the Impreza in the U.S., FHI has decided to move the production of the Impreza to Indiana, which already builds the Subaru Legacy, Outback, mainly for the U.S. and Canadian markets.
The annual production figures of this small plant are a stark reminder that South Africa is a very small player indeed in the world market.
To keep up with growing demand, the Indiana plant will increase its annual capacity from 18 000 units a month to 32 000 units a month by the end of this year. SA’s national monthly sales tally up to under about 40 000 units, including trucks and bakkies.
The new Impreza may launch in South Africa in 2017, and it has already been nominated for the World Car of the Year 2017 award (WCoty).
The new Subaru Impreza as it is made in the U.S., may come to SA next year.