Toy­ota to start its own eevee com­pany

The Witness - Wheels - - ELECTRIC -

TOY­OTA Mo­tor Cor­po­ra­tion ( TMC) has not yet ad­mit­ted to Elon Musk he was right when he called Toy­ota’s plans to fo­cus on hy­dro­gen cars “bullsh* t”, but TCM has an­nounced plans to start an in- house ven­ture com­pany to de­velop, among oth­ers, elec­tric ve­hi­cles from next month.

The vir­tual or­gan­i­sa­tion will ini­tially have only four peo­ple, one each from Toy­ota In­dus­tries Cor­po­ra­tion, Aisin Seiki Co. Ltd, Denso Cor­po­ra­tion and TMC, who will be in­de­pen­dent of other in­ter­nal struc­tural or­gan­i­sa­tions.

They will draw on the tech­no­log­i­cal know- how and re­sources of the Toy­ota Group to de­velop evees, or elec­tric ve­hi­cles. TMC said its small or­gan­i­sa­tional struc­ture would en­able it to im­ple­ment un­con­ven­tional work pro­cesses, lead­ing to ac­cel­er­ated project progress and, thus, fastto- mar­ket prod­ucts.

When TMC dropped Musk and elec­tric cars, it said it was be­cause bat­ter­ies will not be ready for decades. Now it said its aims “to pro­vide the right ve­hi­cle at the right place at the right time, with a multi- an­gled ap­proach to in­tro­duc­ing en­vi­ron­ment- friendly ve­hi­cles and has de­vel­oped hy­brid ve­hi­cles, plug- in hy­brid ve­hi­cles, fuel cell ve­hi­cles ( FCVs), EVs and oth­ers”.

Note, the spe­cial fo­cus is still on fuel cell ve­hi­cles, be­cause TMC were right about the bat­ter­ies’ short­com­ings when com­pared to hy­dro­gen fu­el­ing times — in those few places where the hy­dro­gen sta­tions work.

TMC al­ludes to the prob­lem of es­cap­ing hy­dro­gen as “in­fras­truc­ture is­sues around the world” and said “the rapid strength­en­ing of reg­u­la­tions aimed at in­creas­ing the use of zero- emis­sion ve­hi­cles” was what height­ened its need for evees. De­cypher­ing the cor­po­rate speak, be­tween the lines one reads that Toy­ota re­alised there are more state sub­si­dies for elec­tric cars than for hy­dro­gen and the com­pany Toy­ota needs to make mod­els that qual­ify. TMC pres­i­dent Akio Toy­oda, is much more elo­quent: “Over these past few years, which we have po­si­tioned as years for strength­en­ing our plant­ing of seeds for the fu­ture, we have taken such mea­sures as es­tab­lish­ing the Toy­ota Re­search In­sti­tute, made Dai­hatsu a fully owned sub­sidiary and have be­gun work to es­tab­lish an in­ter­nal com­pany re­spon­si­ble for com­pact ve­hi­cles for emerg­ing mar­kets … It is my hope that it will serve as a pulling force for in­no­va­tion in the work prac­tices of Toy­ota and the Toy­ota Group.”


Toy­ota will es­tab­lish an in- house ven­ture com­pany re­spon­si­ble for de­vel­op­ing elec­tric ve­hi­cles.

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