NISSAN GETS NEW MARKETING DIRECTOR
ROSSLYN — Nissan South Africa has appointed Kabelo Rabotho to the position of marketing director, effective from December 1.
Rabotho brings with him more than 20 years’ experience in the automotive industry, and is set to drive Nissan’s marketing division to new heights.
Rabotho joins Nissan South Africa from BMW South Africa, where he held the role of general manager sales and brand management for MINI.
He is excited to take up the challenge of heading up Nissan South Africa’s marketing division.
“I believe I come equipped with the know-how to take an already formidable automotive brand from strength to strength,” he said.
Rabotho began his career in the automotive world in 1994 at Toyota South Africa. Beginning as a product and market researcher, he went on to hold senior marketing roles at the company. During this time, he also received a BCom degree from the University of the Witwatersrand. After a 10-year stint at Toyota, Rabotho gained fleet experience working at Absa Vehicle Management Solutions and SMMT, before spending time as the dealer principal and general manager for Imperial Toyota in Parktown.