Toyota’s C-HR reshapes the cross-over car
WITH the C-HR, Toyota targets Millenials who are, according to a statement, “predominantly driven by emotional considerations”.
Glenn Crompton, vicepresident of marketing at Toyota South Africa, said these customers want individuality, and to be the first to try new experiences and products.
Style and quality are essential considerations in any purchase they make, and the car is an extension of their personality.
Viewed from any angle, the C-HR’s combination of facetted gemstone-like shapes with fluid surfaces and elegantly integrated detailing creates a delicate balance of precision and sensuality. The C-HR’s coupe-like styling is further enhanced by disguised rear door handles integrated within the C pillar and a sweeping roofline.
The prominent rear light clusters give the rear view of the C-HR an equally expressive visual signature.
The driver-oriented area incorporates innovative details and intuitive, approachable technology. All operating switchgear and a display audio touch-screen are slightly angled towards the driver. A unique new two-tiered front seat design combines a slender, sporting upper section (inspired by the “bucket” design of old) with a more strongly bolstered and supportive lower area.
The Toyota C-HR is the first model in South Africa to use Toyota’s advanced new 1,2 litre turbo engine with a D-4T direct injection system, VVTi-W, high compression ratio as well as a water-cooled turbo and heat-exchanger. The 1,197cc engine makes 85kW and 185 Nm from only 1 500 to 4 000 rpm. Fuel consumption and CO2 -, the manual car achieves 6,3 l/100 km on the combined cycle, and delivers just 141 g/km of CO2. CVT models deliver 6,4 l/100 km and produce 144 g/km.
All models are fitted with 17” wheels, shod with 21560R-17 rubber. Plus models feature blade-style alloy versions.
All models come with a comprehensive five-year or 90 000 km service plan, with service intervals set at 15 000 km. A three-year/100 000 km warranty is provided. — WR.
6MT — R 318 500
6MT Plus — R 345 000
CVT Plus — R 356 000.
There is a whole lot going on visually with the CHR, some would say too much.