An­chor Yeast rises to new level with Fuso

The Witness - Wheels - - TRANSPORT -

SOUTH­ERN Africa’s lead­ing yeast man­u­fac­turer, An­chor Yeast, pro­duces yeast for the bak­ing, wine-mak­ing and con­sumer mar­kets in SA.

Es­tab­lished in 1923, the com­pany at­tributes its grow­ing suc­cess to the solid re­la­tion­ships it has with its cus­tomers, em­ploy­ees and sup­pli­ers. Fuso Trucks South­ern Africa is now part of the fold as it as­sists the brand to fur­ther in­crease its busi­ness foot­print.

“We are al­ways look­ing at op­por­tu­ni­ties and this is the case with the trucks that we use to run our busi­ness. The Fuso FE8 -150 and the FA9- 137 that we used as demos for three months proved to be im­pres­sive, as we com­pared them to our cur­rent fleet. We used them for stop-start op­er­a­tions as well as for long-dis­tance ap­pli­ca­tions, and we were pleas­antly sur­prised. That is why we ended up buy­ing six Fu­sos to form a vi­tal part of our ex­tend­ing fleet,” said Jo­han van Zyl, na­tional dis­tri­bu­tion man­ager for An­chor Yeast.

“Any­one can pro­vide sup­port when things are go­ing well, but where the Fuso team has proven to be ex­cel­lent is when things go wrong, as they tend to. Deal­ing with per­ish­able goods such as yeast, we know just how crit­i­cal it is to be able to pick up the phone and re­ceive the type of ser­vice that the Fuso team of­fers us.”

An­chor Yeast boasts man­u­fac­tur­ing fa­cil­i­ties of the high­est stan­dard and en­sures that all their op­er­a­tions ex­ceed in­dus­try re­quire­ments.

The com­pany is recog­nised for seek­ing to col­lab­o­rate with the best sup­pli­ers, which is why Fuso Trucks fits per­fectly into its busi­ness model.

“As Fuso, we have a clear growth path mapped out and at the core of this is our cus­tomer. We con­tinue to en­sure that our ve­hi­cles ex­ceed their ex­pec­ta­tions, which is why we get our­selves in­volved on all lev­els of their busi­ness ...” said Ziyad Gaba, na­tional sales man­ager for Fuso Trucks South­ern Africa.


Fuso Trucks South­ern Africa is now part of the An­chor Yeast fold.

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