The Witness - Wheels - - TRANSPORT -

AS to­day’s teenagers in de­vel­oped mar­kets in­creas­ingly say no thanks to the ex­penses of own­ing a car, ve­hi­cle mak­ers who want to stay in busi­ness will do very well to look at wider needs of mar­kets in de­vel­op­ing coun­tries.

Mahindra is do­ing just this in Nigeria, where it part­nered with Farm Tech Pros­per­ity to en­able small farm­ers to plant, harvest and trans­port to mar­ket their pro­duce.

Spring­field Agro Lim­ited, a Ke­wal­ram Chan­rai Group com­pany, in part­ner­ship with Mahindra & Mahindra, last week an­nounced its col­lab­o­ra­tion with Katsina state gov­ern­ment, and launched the Farm-To-Folk ini­tia­tive.

Ashok Thakur, vice pres­i­dent and head of Africa Busi­ness, said Mahindra & Mahindra have moved be­yond just sell­ing trac­tors and the idea be­hind launch­ing Gro­most Cen­tres is to fur­ther boost lo­cal em­ploy­ment, aid lo­cal sourc­ing, dis­sem­i­nate knowl­edge, en­hance skill sets and of­fer cus­tom made so­lu­tions.”

Mahindra & Mahindra is the largest trac­tor man­u­fac­turer in the world and also builds its range of small but ro­bust trac­tors and agri­cul­tural im­ple­ments in Nigeria.

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