MAHINDRA ALSO SELLS FARM SKILLS
AS today’s teenagers in developed markets increasingly say no thanks to the expenses of owning a car, vehicle makers who want to stay in business will do very well to look at wider needs of markets in developing countries.
Mahindra is doing just this in Nigeria, where it partnered with Farm Tech Prosperity to enable small farmers to plant, harvest and transport to market their produce.
Springfield Agro Limited, a Kewalram Chanrai Group company, in partnership with Mahindra & Mahindra, last week announced its collaboration with Katsina state government, and launched the Farm-To-Folk initiative.
Ashok Thakur, vice president and head of Africa Business, said Mahindra & Mahindra have moved beyond just selling tractors and the idea behind launching Gromost Centres is to further boost local employment, aid local sourcing, disseminate knowledge, enhance skill sets and offer custom made solutions.”
Mahindra & Mahindra is the largest tractor manufacturer in the world and also builds its range of small but robust tractors and agricultural implements in Nigeria.