Electric Jaguars for SA
All-electric and hybrid models coming to South Africa from 2019
PRETORIA — Jaguar Land Rover South Africa confirmed this week the group is committed to an electrified future, with its first all-electric and hybrid models arriving in South Africa from 2019.
This forms part of the brand’s global goal of reducing emissions, as well as working towards its timetable of offering autonomous, connected electric vehicles.
The announcement was made by Dr Ralf Speth, Jaguar Land Rover Global CEO, at the new Jaguar Land Rover Waterford retailer in northern Johannesburg.
Speth said Jaguar’s electrification has started in Formula E motorsport, where it is the first premium manufacturer to join the all-electric racing series.
Speth said with an extraordinary research and development budget of £4,5 billion (over R75,7 billion) in 2017, the company was making rapid progress towards a future of electrified models.
The Jaguar I-PACE will be the company’s first all-electric vehicle. Speth confirmed it will be introduced in South Africa in 2019.
As the British brand’s first all-electric vehicle, it will retain Jaguar’s sports car DNA while offering consumers a practical five-seater SUV package with a usable range of up to 500 km on a single charge.
It is not the end for the howling petrol and powerful diesels from Jaguar Land Rover, however, as the company’s global strategy includes continued development of its efficient, environmentally friendly Ingenium petrol and diesel engines.
But these may very well be hybrids, as the company plans for every new vehicle line to have some degree of electrification, from 2020.
These electrified models will be considered for the South African market based on customer demand and market conditions. Jaguar Land Rover has existing hybrid options in select international markets and hybrid drivetrain options will be introduced in South Africa by 2018.
Presently, only a small portion of new vehicle sales are hybrid models, while electric vehicle (EV) sales represent a fraction of one percent.
By 2019 all local retailers will boast the brand’s global identity and be fully prepared to sell and service electric vehicles.
Jaguar Land Rover South Africa also intends to co-operate with the Electric Vehicle Industry Association (Evia), which represents local vehicle manufacturers focusing on electrification.
Through this industry body, Jaguar Land Rover will engage with government on measures to aid the adoption of EVs, including advising on charging standards and opportunities to develop infrastructure.
Richard Gouverneur, managing director of Jaguar Land Rover South Africa and sub-Sahara Africa, said: “Our rollout plan for I-PACE includes installing electric infrastructure at all our dealers and ensuring our retail network can support these products in every way.
“At the moment, there are no incentives for EVs, and we are in full support of the motor industry’s push for lower taxes on these vehicles.
“We will work with Evia on this, as well as its efforts to have shared charging infrastructure in public areas.”