NEW BID­DING APP EN­ABLES DEAL­ERS

The Witness - Wheels - - INDUSTRY - • More info on beatthep­rice.co.za

ONLY five months after its startup in Cape Town, Beat the Price looks set to dis­rupt the way peo­ple buy and sell new cars.

“Where you can’t com­pare like-for-like with used cars, you cer­tainly can with new cars,” said Mar­ius du Toit, MD of Beat the Price.

The plat­form has an al­liance with deal­ers, al­low­ing them to bid on a deal, en­sur­ing that the cus­tomer gets the best pos­si­ble price. “It’s sim­ple — you tell us which car you want, where you want it de­liv­ered and we find you the best price. No fees and no com­mit­ments,” said Du Toit.

With 26 years in the in­dus­try, Du Toit has worked for and started many deal­er­ships. He recog­nised that it was be­com­ing in­creas­ingly dif­fi­cult to buy new cars for a good price and that buy­ers were com­pletely at the mercy of deal­er­ship prices.

Beat the Price col­lects re­quests for new ve­hi­cles from buy­ers and sends these re­quests through to deal­er­ships, al­low­ing them to bid for the sale with their best price.

“By opening an in­quiry to the whole coun­try, you could get a dealer in Bed­ford­view that has a stock unit that is priced lower than the same ve­hi­cle in Sand­ton,” says Du Toit.

Beat the Price sig­nif­i­cantly stream­lines the nor­mal ne­go­ti­a­tion process, for both buy­ers and deal­ers.

“Rather than forc­ing peo­ple to phone around and get deal­ers to man­u­ally bid for a sale, our plat­form au­to­mates the bid­ding process. This saves both buy­ers and deal­ers time and money,” says Du Toit.

“By keep­ing the process con­fi­den­tial, Beat the Price en­sures that buy­ers are not both­ered by mul­ti­ple deal­ers phon­ing them di­rectly.”

This is ideal for more in­ex­pe­ri­enced buy­ers who don’t like hav­ing to ne­go­ti­ate in per­son. “With buy­ers, we have es­tab­lished a very per­sonal process, en­sur­ing that we com­pletely un­der­stand their needs,” ex­plains Du Toit.

At the end of each bid­ding process, Beat the Price puts the win­ning dealer in con­tact with the buyer. “Our buy­ers sign all the nor­mal con­tracts with the win­ning dealer, so they are cov­ered and sup­ported by the dealer as per nor­mal.”

The plat­form is al­ready sav­ing cus­tomers thou­sands on new ve­hi­cles. “Our best deal, so far, had 27 bids on a sin­gle ve­hi­cle,” says Du Toit. “Very few buy­ers would have the con­fi­dence or the pa­tience to man­u­ally ne­go­ti­ate 27 times on a sin­gle ve­hi­cle.”

Du Toit said deal­er­ships re­port that Beat the Price is giv­ing them leads that they wouldn’t have pre­vi­ously been aware of. For those with ex­cess stock this re­ally is a win­win sit­u­a­tion. He said new deal­ers through­out South Africa are sign­ing up on a daily ba­sis. — Wheels Re­porter.

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