Peu­geot built in Namibia

New assem­bly plant in Walvis Bay for PSA group

The Witness - Wheels - - MOTORING - — WR.

Groupe PSA and the Namib­ian gov­ern­ment have signed an in­vest­ment agree­ment fa­cil­i­tat­ing the joint-ven­ture agree­ment be­tween Groupe PSA and Namibia Devel­op­ment Cor­po­ra­tion (NDC) to as­sem­ble Opel and Peu­geot ve­hi­cles in Walvis Bay.

Assem­bly will start in H2 2018 with an an­nual tar­geted vol­ume of 5 000 units by 2020 to meet the Sacu coun­tries mar­ket de­mand.

The Peu­geot 3008 SUV will be the first out­put from this fac­tory, other prod­ucts will fol­low to meet cus­tomer de­mand.

This agree­ment is part of the strate­gic prof­itable growth plan, “Push to Pass”, aim­ing to sat­isfy cus­tomer ex­pec­ta­tions in all the re­gions in which the Group op­er­ates. It ma­te­ri­alises Groupe PSA’s am­bi­tion to de­velop in­ter­na­tion­ally by di­rectly pro­duc­ing 70% of the ve­hi­cles sold in the re­gion within Mid­dle East and Africa.

Ex­ec­u­tive vice pres­i­dent for Mid­dle East and Africa Re­gion at Groupe PSA, Jean-Christophe Que­mard said, “This in­vest­ment in Namibia is part of Groupe PSA’s long-term strat­egy to in­crease its sales in Africa and the Mid­dle East, which is con­sis­tent with our tar­get to sell one mil­lion ve­hi­cles in 2025.

“This new ca­pac­ity will serve re­gional mar­kets with prod­ucts in line with our Opel and Peu­geot cus­tomer ex­pec­ta­tion”.

On a lo­cal level man­ag­ing di­rec­tor of Peu­geot Citroën South Africa said: “We are ex­tremely proud of the in­vest­ment into Africa by PSA.

“Peu­geot has a long stand­ing her­itage in Africa and this is a con­tin­u­a­tion of our com­mit­ment and ef­forts to reach new heights for the brand”.

The assem­bly plant will re­sult in time in greater pro­duc­tion ca­pac­ity for the South African mar­ket and will en­sure that Peu­geot re­mains com­pet­i­tive in the lo­cal mar­ket.

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