FANS CAN NOW CHOOSE FOR­MA­TION

The Witness - - SPORT -

THE Car­ling Black La­bel Cham­pion Cup fea­tur­ing Soweto gi­ants Kaizer Chiefs and Or­lando Pi­rates has proven to be quite a pop­u­lar event on the foot­ball cal­en­dar.

Tick­ets are of­fi­cially sold out — 12 days ahead of the much­an­tic­i­pated show­piece on July 29.

The over­whelm­ing re­ac­tion by South African foot­ball fans, for the past six years, shows that this is an ex­tra­or­di­nary derby that dis­tin­guishes it­self from oth­ers as it gives them the priv­i­lege to Be the Cham­pion Coach by in­flu­enc­ing the start­ing line­up. This year, the fan ex­pe­ri­ence was fur­ther en­hanced by al­low­ing fans to also se­lect their pre­ferred for­ma­tion.

Car­ling Black La­bel brand direc­tor Samori Gam­brah ex­pressed his de­light at the re­sponse: “This is an­other milestone for us at Car­ling Black La­bel. It speaks vol­umes about the ini­tia­tive, and demon­strates that the fans are hun­gry for foot­ball ac­tion dur­ing the re­cess.

“The Car­ling Black La­bel Cham­pion Cup comes at the right time whereby fans are anx­ious to see their new signees in ac­tion and also wit­ness their team’s pre­sea­son prepa­ra­tions. We would like to thank our Cham­pion Coaches for their con­tin­ued en­gage­ment and sup­port of this unique ini­tia­tive.

“We knew that part­ner­ing with the two teams in this cam­paign will tran­scend foot­ball. I can­not think of a bet­ter way to pre­view the up­com­ing sea­son other than with a clas­sic en­counter be­tween Kaizer Chiefs and their arch ri­vals Or­lando Pi­rates in a sta­dium packed to ca­pac­ity.”

Although tick­ets are sold out, fans still have an op­por­tu­nity to in­flu­ence the out­come of the day and the start­ing line­up.

Con­sumers can do this by pur­chas­ing a Car­ling Black La­bel beer and di­alling *120*660*. And then en­ter their unique code found on the un­der­side of the bot­tle cap and the # sign (with no spa­ces in be­tween), and they can then choose the for­ma­tion and change their start­ing line­up.

Vot­ing is free and will be closed at mid­night on July 25.

PHOTO: GALLO

Or­lando Pi­rates great Jerry Skhosana (left) and cur­rent play­ers Tham­sanqa Sang­weni and Ab­bubaker Mo­bara show off the club’s new kit by Adi­das at a func­tion in Jo­han­nes­burg yes­ter­day.

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