Sports and Barbies: hijab game changers
LONDON — Doll company Barbie has unveiled its first hijabwearing doll to honour an American Olympic fencer, as the traditional Islamic headscarf goes mainstream through catwalks, magazine covers and “emoji” smartphone symbols.
Ibtihaj Muhammad made history in Rio last year as the first U.S. Olympian to represent her country wearing a hijab, after earlier winning a gold medal in 2014 at the world fencing championships in Russia.
“I’m proud to know that little girls everywhere can now play with a Barbie who chooses to wear hijab! This is a childhood dream come true,” the Olympian posted on Twitter.
The hijab is becoming increasingly popular with Western businesses, from hijabwearing models in top fashion magazines to Apple’s recently launched emoji character.
The hijabwearing Barbie is part of Barbie’s “Shero” line which recognises women “who break boundaries to inspire the next generation of girls”, and goes on sale in 2018, the company said. “Ibtihaj is an inspiration to countless girls who never saw themselves represented,” Barbie’s marketing vice president Sejal Shah Miller said in a statement.
“By honouring her story, we hope this doll reminds them that they can be and do anything.”
Other dolls in the collection include AfricanAmerican ballerina Misty Copeland, and Ava DuVernay, director of
Selma, a highlyacclaimed film about the U.S. civil rights movement.
Olympic fencer Ibtihaj Muhammad holds a Barbie doll made in her likeness as she attends the 2017 Glamour Women of the Year Awards at the Kings Theatre in Brooklyn, New York, on Monday.