SONY APOLOGISES FOR ‘PETER RABBIT’ SCENE AFTER OUTCRY
LOS ANGELES — Movie studio Sony Pictures apologised on Monday for a scene in its Peter Rabbit children’s film after an online outcry from sufferers of food allergies.
The scene in question portrays rabbit archenemy Mr McGregor, who is allergic to blackberries, being pelted with the berries by a gang of bunnies. He ultimately has an allergic reaction that re quires the use of epinephrine.
The animated movie, based on the beloved animal characters created by British author Beatrix Potter, began its worldwide rollout last week.
Groups representing allergy sufferers say the scene made light of a serious and dangerous health problem. The criticism prompted calls on social media to boycott the film, under the hashtag #boycottpeterrabbit.
“Food allergies are a serious issue,” Sony Pictures and the Peter Rabbit filmmakers said in a statement.
“Our film should not have made light of Peter Rabbit’s archnemesis, Mr McGregor, being allergic to blackberries ... We sincerely regret not being more aware and sensitive to this issue, and we truly apologise.”