SONY APOL­O­GISES FOR ‘PE­TER RAB­BIT’ SCENE AF­TER OUT­CRY

The Witness - - NEWS -

LOS AN­GE­LES — Movie stu­dio Sony Pic­tures apol­o­gised on Mon­day for a scene in its Pe­ter Rab­bit chil­dren’s film af­ter an on­line out­cry from suf­fer­ers of food al­ler­gies.

The scene in ques­tion por­trays rab­bit arch­en­emy Mr McGre­gor, who is al­ler­gic to black­ber­ries, be­ing pelted with the berries by a gang of bun­nies. He ul­ti­mately has an al­ler­gic re­ac­tion that re­ quires the use of ep­i­neph­rine.

The an­i­mated movie, based on the beloved an­i­mal char­ac­ters cre­ated by Bri­tish au­thor Beatrix Pot­ter, be­gan its world­wide roll­out last week.

Groups rep­re­sent­ing al­lergy suf­fer­ers say the scene made light of a se­ri­ous and dan­ger­ous health prob­lem. The crit­i­cism prompted calls on so­cial me­dia to boy­cott the film, un­der the hash­tag #boy­cottpeterrab­bit.

“Food al­ler­gies are a se­ri­ous is­sue,” Sony Pic­tures and the Pe­ter Rab­bit film­mak­ers said in a state­ment.

“Our film should not have made light of Pe­ter Rab­bit’s arch­neme­sis, Mr McGre­gor, be­ing al­ler­gic to black­ber­ries ... We sin­cerely re­gret not be­ing more aware and sen­si­tive to this is­sue, and we truly apol­o­gise.”

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