The Holy Bible also talks a lot about candles; “… No one, after lighting a lamp, puts it away in a cellar nor under a basket, but on the lampstand, so that those who enter may see the light…” [ Luke 11: 3335]
“You shall charge the sons of Israel, that they bring you clear oil of beaten olives for the light, to make a lamp burn continually… [ Exodus 27: 20]
“It came about when the sun had set, that it was very dark, and behold, there appeared a smoking oven and a flaming torch which passed between these pieces…” [ Genesis 15: 17]
Today there are different types of candles that are in use. Some of them include, but are not limited to the following
Tapers, votives, tea- lights, jar candles, pillars, floating candles, liturgical candles, outdoor candles, and many more.
What attracts humans most in deciding to make a choice to buy a candle are its scent, color, the shape, the event that it will be used, and of course its price. The need to manufacture candles is informed by various factors that include, but are not limited to inter alia;
Cultural beliefs: Different cultures practice different cultural practices in a manner befitting themselves as a community.
The Socio- Economic Status: Generally people of low socio- economic status use candles to bring light at night, while rich societies generally use candles for other reasons other than a source of light at night.
Geographic Considerations: Different regions have special preferences in color, size, shape, scent and the like, and many other considerations.
To this extent, if one desires to run a candle manufacturing business one needs to do a thorough market research to identify their target market well in order to deliver satisfactorily, and profitably. In our next feature, we will deal with various factors that relate to the candle manufacturing business that include how to manufacture candles, how to market your products, and much more.